New Delhi, October 08, 2026: Non-hotel brands now account for 61% of India’s branded residences market, giving the country a markedly different market profile to the both the rest of Asia-Pacific and the world, according to The Brand Standard, the inaugural Annual Report from Global Branded Residences (GBR), the world’s leading specialist branded residences advisory firm.
India has 61 branded residential schemes, comprising 24 completed developments and 37 in the pipeline, making it the third largest market in Asia-Pacific behind Thailand and Vietnam. Unlike the wider region, however, where hotel brands continue to dominate, 61% of India’s schemes carry non-hotel brands, against 22% across Asia-Pacific and 24% globally.
Globally, 76% of the market is hotel branded. Across Asia-Pacific as a whole, hotel brands account for 78% of the total market, a reflection of how closely the product has followed tourism into the region’s resort destinations.
Riyan Itani, Founder of Global Branded Residences, said: “The difference reflects how the Indian market has been built. Where branded residences across much of Asia-Pacific have followed international hotel groups into resort destinations, India’s market is urban, domestic and has grown around buyers who first encountered branded residential product overseas, particularly in Dubai, where Indian nationals are among the most active foreign purchasers.”
Hotel brands are, however, gaining ground. They account for 17 of India’s 37 pipeline schemes (46%), against just 7 of its 24 completed developments (29%). Leading the pipeline is Westin Residences Gurgaon, which at 1,594 residences is the largest branded residential scheme in the country and is still to be delivered. Taj has seven developments in the market, three completed and four in the pipeline, while Wyndham is the most active group by scheme count with 11, all but one of them unbuilt.
The market is also overwhelmingly anchored to its urban centres, with 51 of India’s 61 (84%) schemes in city locations. Mumbai leads with 11 projects, followed by Pune with nine and further development across cities including Bengaluru, Gurgaon, Hyderabad, Noida, New Delhi, Chennai and Kolkata.
The prevalence of non-hotel brands is also reflected in the development type. 40 of India’s 61 branded residences are standalone developments, operating without a hotel on the same site, which represents around two-thirds of the market compared with 31% across Asia-Pacific and 37% globally. Standalone development usually becomes more common as markets mature and buyers, developers and lenders grow comfortable with a branded residential product that does not have a hotel operating alongside it. India has reached that point without first building a substantial hotel-led market.
India also stands apart in its price positioning. Luxury accounts for 39% of India’s branded residences, the lowest share of any established market in Asia-Pacific and compared with 61% across the region and 68% globally. Its non-hotel market spans fashion, design and lifestyle brands, including Fashion TV, YOO and Trump, alongside hospitality names including Taj, Four Seasons, JW Marriott and Westin.
Itani said: “India is one of the clearest examples of branded residences expanding beyond a purely luxury hospitality proposition. The potential for more hotel brands to enter the market, more standalone developments and a broader spread of price points creates more ways for the sector to grow.”
India’s growth comes as Asia-Pacific’s branded residence pipeline has increased by 36% in 12 months, from 147 projects to 200. The region now has 398 schemes, comprising 198 completed developments and 200 in the pipeline, and accounts for 20% of the global market.
Globally, there are now 1,972 branded residential schemes across more than 100 countries, comprising 848 completed developments and 1,124 in the pipeline. Across the sector globally, the report also finds that branded residences achieve an average price premium of 44% compared with equivalent non-branded residential product.
The Brand Standard is GBR’s first Annual Branded Residences Report, bringing together a full year of global market activity, analysis and insight. The report examines the geographic expansion of the sector, the changing mix of hotel and non-hotel brands, development models, buyer activity and branded residential price premiums.
The report launches alongside the new GBR Data Hub, a first-of-its-kind interactive market intelligence platform giving developers, investors, brands and operators access to the world’s most comprehensive branded residence dataset.
Corporate Comm India (CCI Newswire)
