Bangalore, October 05, 2017: Mirage Ceramics, founded in 2009, has always pushed the envelope in product innovation. It was the first Indian company to initiate its own production of Glazed Vitrified Tiles and later pioneered the now-famous ‘marble finish’ in Glazed Vitrified Tiles in India. The leading brand now pushes the boundaries of the existing market yet again. This time, with the extension of its very successful metallic tiles range, and the introduction of breath-taking gold, silver and rose-gold finishes!
Mirage Ceramics’ Glazed Vitrified Tiles range has been its signature collection that shot it to limelight right since its inception. Their superior quality tiles, that come an attractive price, have set benchmarks in the industry. Until Mirage’s GVT tiles hit the market, ceramic tiles were largely seen as hygiene products. With their sleek designs and elegant looks, Mirage Ceramics’ GVT made them products of beauty. Coming in a range of finishes and quality, Mirage Ceramics’ tiles work equally well both, indoors and outdoors. In just a few years, their GVT became a rage and has managed to keep that edge till date.
Now, Mirage Ceramics has added further sheen to its already sparkling GVT metallic line. In addition to its current bestsellers like Ferro Wood, Ferro Flame, Ferro Cobalt, Ferro Lapis Beige and many more, Mirage has added three new finishes – Gold, Silver and Rose-Gold. Their unique inherent features and finishing make these the most superior metallic tiles in the industry today. These tiles come in the industry-standard sizes of 600x600mm and 600x1200mm to provide for all kinds of residential and commercial requirements. Owing to their rustic looks, they work perfectly as highlighters and help spunk up a space, making them a definite success amongst architects and interior designers.
Introducing the new line, Shrikant Khadilkar, Chairman, Mirage Ceramics Pvt. Ltd. said, “Mirage Ceramics has many firsts to its name. The launch of these new finishes are taking forward our heritage of breaking new ground. We have spent long years in research and development to create these beautiful gold, silver and rose-gold finish tiles. They are stronger, better and more elegant than any existing product. Our tiles are versatile enough to blend in any bespoke indoor and outdoor spaces and weather all kinds of seasons we have in India. Though the prices of these tiles are on a slightly higher side, they are worth every penny. We are very excited for the world to discover our new range. It is sure to aggrandize any place that it makes its way into, and make it stunning!”
With its recent funding from Sharjah-based Mulk Holdings, Mirage Ceramics is bullish on its growth prospects in India. India, at 15%, is ahead of the global standard of 11% growth rate in the ceramic sector. With India’s intense focus on infrastructure, the need for ceramics is expected to further shoot up. Mirage Ceramics expects to increase its already handsome share in the pie. When you plan your next space or watch in wonder at a lovely home in a magazine spread, think of Mirage Ceramics. It’s the name behind India’s classiest addresses.
Corporate Comm India(CCI Newswire)
