India, July 07, 2015: In a record shattering move, leading real estate advisory Square Yards executed a brilliantly crafted marketing campaign for reputed developer Antriksh group; it resulted in the total sell-out worth USD 40mn for their project Urban Greek through augmented reality platform ‘Scapes’ and online booking engine in less than 19 hours.
In one of the most innovative campaigns seen in real estate industry, christening 5th July as the No Loan Day (#NoLoanDay), Antriksh Group offered prospective home buyers a unique chance to own a home by paying just 0.9% of the property value per month.
Commenting on the success of the innovative campaign, Tanuj Shori, CEO of Square Yards said that “We were always confident of our unique hybrid model of on ground fulfilment coupled with online convenience to serve home buyers, but today with the resounding success of our
RE-COMMERCE (Real Estate Commerce) engine, our hunger to bring ’never before ways to experience under construction homes before buying them’ has been stoked even more.”
In a full-blown media campaign covering outdoor, print, radio and the internet, pre-registrations for this offer by inviting prospective home buyers with a clear cut communication that the booking window will open at 00:01 hours on the 5th of July. Both, Antriksh and Square Yards received an overwhelming response from property buyers even before the launch of the #NoLoanDay campaign. About ~7000+ pre-registrations were received on the website.
Square Yards and Antriksh group together organized an event on the 5th of July where all
pre-registered guests were invited to experience Urban Greek in virtual 3D reality before buying the home of their choice. The concept was a huge hit with home buyers thronging the experience zone by the thousands and resulting in a total sellout of the project in a little less than 19 hours.
“I have never witnessed anything like this before in my life” said a jubilant Abhishek Singh Goyat, MD of Antriksh Developers. “We knew we were backing a competent team at Square Yards when it came to develop the online booking engine for Antriksh Urban Greek, but I guess the overwhelming response that we got from all over the world with people lapping up full floors of towers online from Dubai, Muscat & Singapore etc. is a testimony to this concept. It will set to become the need of the hour in today’s real estate market” added Mr. Goyat.
This event marks the entry of Square Yards as only the third company in India to sell homes online after Housing.com and Snapdeal. But with this debut, Square Yards makes a thundering entry into uber competitive domain of real estate e-commerce by clocking in astounding sales figures of 350 transactions, with market value close to USD40mn in lesser than 19 hours. CCI Newswire