National, June 02, 2016: Housing.com, India’s most innovative and trusted real estate platform, today announced that it’s monthly visits have grown rapidly by 250% in the last six months from 1 million to 3.5 million, emerging as the most popular platform for buying and sell homes in the country. The platform is on track to receive at least 50 million visits this fiscal year across desktop, mobile website and mobile app. In addition, the platform continues to demonstrate the best user experience in the industry, such as highest page views per visit (9 vs. 5.3 industry average), lowest bounce rate (31% vs. 44% industry average), and highest mobile app rating (4.2 / 5). The Company attributes the market leadership to having continuous product innovation, the largest and highest quality selection of homes, and launch of its first TV commercial during the 2016 IPL tournament.
At the end of last year, Housing.com focused its business on home buying and selling, the largest and most lucrative segment of the real estate market. Maintaining this focus, the Company enhanced its front-end consumer product by introducing a powerful new search experience and introduced several new features like Construction Updates, Legal Approvals and Routing – all aimed at easing the home discovery process. The Company also launched Housing News, a dedicated section covering the latest on India’s housing market, that publishes over 100 articles per month and now attracts 30,000 visits per month.
In addition, the Company has a 300 person home verification team across the top 7 metros that verifies every home on the platform and now has the largest selection of resale homes in the country with 450,000 active homes This home verification process involves over 100 in-person checks on every home, and Housing.com is the only company in the industry verifying every home. This is a part of Housing.com’s broader vision to be the most trusted and transparent player in the space.
Recently, the Company launched its first TV Commercial on IPL reaching more than 100 million viewers across the country with an intent to establish an emotional connect with Indian home buyers and emphasize Housing.com’s vision to be the trusted place to find your home. The advertisement campaign was extremely well received by the audience, receiving 2 million views on Facebook, 3.2 million views on YouTube and 2.5 million reach on Twitter.
Commenting on this, Jason Kothari, Chief Executive Officer, Housing.com said, “Housing.com has achieved tremendous consumer traction over the last few months because of the laser focus on solving pain points in the home buying and selling segment, and the integrated efforts of the Company to continuously create further value for the consumer. We are committed to bringing greater transparency and efficiency in the process of buying and selling homes, and the exponential growth in Housing.com visitors is a testament to the effectiveness of our teams efforts.”
Previously, the Company has also made strategic acquisitions – Realty Business Intelligence and Indian Real Estate Forum (IREF) – to further its goal to improve information access and transparency. While Realty Business Intelligence is the only organized legal and technical due diligence player in the real estate space, Indian Real Estate Forum (IREF) is the largest online real estate community in India with 150,000 monthly active users, a rich source of independent information for home buyers.
Corporate Comm India (CCI Newswire)
