Asian Granito launches exclusive ‘AGL Bathware’ Range nationally at a Dealer meet in New Delhi

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Company launches exquisite range of faucets, showers and bathware accessories with 300 plus SKUs

Launch Highlights:-

  • Over 100 dealers and distributors across the country participated at meet organised for national launch
  • The company expects AGL Bathware to become Rs. 150-200 crore brand in the next 4-5 years.
  • In the next 2-3 years, Company has set a revenue target of Rs. 2,000 crore; Increase its retail touch points to over 10,000; Expand the network of exclusive showrooms to 500 plus

Faucets industry in India is estimated at around Rs. 9,000 crore and growing at 13-15% annually

New Delhi, December 28, 2019: With an aim to become a prominent bathware brand nationally, India’s leading tiles and home decor company – Asian Granito India Ltd launches exclusive range of 300 plus SKUs of faucets, showers and bath ware accessories range. Company organised a dealer meet for the national launch at Hotel Leela, New Delhi on Dec 21. Over 100 dealers and distributors across the country participated in the meet and witnessed elegant range of AGL Bathware.

Company aims to provide ‘Complete Bathroom Solutions’ to leverage its vast distribution reach and brand equity. Company has launched more than 20 series and is planning to expand gradually including launching premium range in the coming time. The company aims AGL Bathware to become Rs. 150-200 crore brand in the next 4-5 years.

Commenting on the launch of Bathware range, Mr. Kamlesh Patel, Chairman and Managing Director and Mr. Mukesh Patel, Managing Director, Asian Granito India Ltd said, “We are very excited with this launch and over a period of time expect to earn the same respect and brand loyalty in the Bathware segment also. Company is consistently working on incorporating innovative and value-added products in its product portfolio. Expansion of faucets, showers and bath accessories will complement our recently launched sanitaryware range to provide complete bathroom solutions under ‘Brand AGL.

Asian Granito India Ltd has over 6,500 touch points with dealer & sub-dealer network; 300+ exclusive AGL Tiles showrooms and 13 Company-owned Display Centres across India. With an objective to become a leading retail brand in tiles industry, Company has set a target to increase its touch points to over 10,000, expand the network of exclusive showrooms to over 500 and achieve revenue target of Rs. 2,000 crore in the next 2-3 years.

Bathware division of the company will build a network of 500 plus dealer touch points with over 50 distributors for the faucets and sanitaryware over the next 12-18 months. Company is confident to achieve synergies from a strong distribution network nationally.  Faucets, showers, and bath accessories market is estimated at around Rs. 9,000 crores and growing at around 13-15% annually.

Established in the year 2000, AGL is ranked among top 3 listed ceramic tiles companies in India. Having around 1400 design across segments, company manufactures and markets a wide range of products including, ceramic floor, digital wall, vitrified, parking, porcelain, glazed vitrified, outdoor, composite marble & Quartz, etc.

Video link – https://www.youtube.com/watch?v=2tRHZL2muJs

Corporate Comm India(CCI Newswire)