National, April 07, 2016: Housing.com, India’s most innovative real estate platform, announced the launch of its first ever TV campaign during this IPL. This TVC will showcase the company’s core value – home buying in India is an emotional journey, and Housing.com will be the trusted partner, every step of the way.
The TVC is targeted towards the first-time home buyers, between the age group of 25 to 40 years. The media outreach will include channels across GECs, Sports, News, Movies and Regional. The campaign will also be amplified across online, social and mobile platforms.
The TVC has been created by Propaganda India and explores the varied emotions one experiences while buying a home encapsulating the central thought, “Yeh ghar sirf ghar nahi, Yeh ghar meri jaan hai”. The film is about stories of people and what home means for them. There are multiple situations in the film, each showcasing a different emotional bond that people share with their homes. Stories are about different life stages, from a young couple moving into a new home to the great Indian joint family living together.
Commenting on the TVC Nikhil Rungta, CMO, Housing.com said, “We understand buying a home is an extremely emotional decision for each one of us, and a decision that often stays with us over generations. We have tried to showcase some of those special and unforgettable moments, through this TVC. Housing.com has always gone that extra mile to transform home buying from a stressful process, to one full of ease. We believe that with this ad, our connect with the TG will get stronger, confirming our commitment to being the most trusted platform to buy and sell homes in the country.”
The company has also refreshed its branding, to further strengthen its presence as a leading technology company in the real estate sector.
“The addition of ‘.com’ will help differentiate Housing.com from the generic word ‘Housing’ and enable consumers to know that we are the ideal platform for them to find their perfect home online. The new logo is symbolic of our business principles of transparency, value and simplicity of use”, added Rungta.
Priya Jayaraman, Co-Founder and Business Director, Propaganda India, said “Home ownership is a feeling of pride, something that shapes our lives. Homes play a central role to each one of us growing up, there’s a lot of heart and soul one puts into it while looking for one. Yeh Ghar Meri Jaan Hai captures that emotion and how a brand like Housing.com actually has made this journey as much theirs. As an enabler brand, it is the power of being part of this customer journey, of a life decision, that has made this campaign.”
TVC Link
FB: https://www.facebook.com/housing.com/videos/vb.445540912141491/1250333898328851/?type=2&theater
Ad Agency: Propaganda India, Co-founded by Priya Jayaraman and Venkatesh Nadhan, is a new-age independent creative agency. They work with some leading brands like Google India, Amazon India, Kindle, HDFC Life, Simplilearn among many others.
Director: Vasan Bala, whose work has been acknowledged at the prestigious Cannes Film Festival, helmed as a writer for Lunchbox and has assisted Anurag Kashyap in films like Gulaal, Dev D etc.
Producer: Prafull Sharma of Absolute Productions has produced several successful ad films such as Wheel with Salman Khan, Mahindra XUV 500, Idea with Abhishek Bachchan, Future Group, Nivea with Anushka Sharma, SBI Life Insurance, Tata Vista, Coke, Lays with Saif, KBC with Amitabh Bachchan among others.
Cinematographer: Avinash Arun, is a director – cinematographer, known for his directorial debut Killa that won a National Award for Best Marathi Film Feature Film in 2015 and Crystal Bear Award at Berlinale in 2014. He has also shot Masaan, the double award winner at Cannes and Ajay Devgn and Tabu starrer Dhrishyam.
Corporate Comm India (CCI Newswire)
