Bengaluru, March 24, 2016: Pidilite Industries Ltd has launched ‘The Happy Homes Blog’ to help home-owners renovate, build and maintain their home.
The Blog (thehappyhomes.co.in) features posts and articles across various categories giving home-owners an insight into different aspects of looking after their homes.
Visitors to the blog can sift through posts on waterproofing and insulation as well as roof-repair, tiling, décor and renovation ideas among several more. The blog also features a ‘healthy home calculator’, which poses a series of questions and determines the health of a particular home based on the answers given.
At the launch of the blog, Mr Sanjay Bahadur, Global CEO, Construction Chemicals Division, Pidilite Industries Ltd, said, “We at Pidilite firmly believe that it’s our duty to assist our consumers face various challenges in the upkeep of their homes. This is why the blog offers insight across all the various aspects of home maintenance. It is our hope that through this blog our expertise, accumulated over several decades in the industry, can be shared with home-owners to help give shape to their dream of home-ownership. ”
The event trended for hours with the #TheHappyHomes and is still trending on various social media platform and twitter at large. On the day of the event within a span of 4 hours the numbers of tweets were 3086 and the reach of which was 2693700.
Pidilite is a pioneer in adhesives and sealants, construction chemicals, polymer emulsions and craftsmen and DIY (Do-It-Yourself) products. But the company’s commitment to home-maintenance goes beyond merely selling these market-leading products. Pidilite interacts and engages with customers, playing a constructive role in influencing and better informing their home-improvement decisions. The launch of the blog is part of this effort.
Corporate Comm India (CCI Newswire)
