~ Launches its diwali campaign, ‘Be Humble and Kind’ this Diwali ~
New Delhi, November 01, 2019: Sunteck Realty, a leading luxury real estate brand, has launched its Diwali campaign titled, ‘BHK Diwali’ at the onset of current festive season, aimed at promoting harmony and togetherness.
Playing on the popular real estate term, the 90-second-long campaign video aptly coins the message, ‘Be Humble and Kind or simply BHK’ in life. The campaign communication portrays Sunteck Realty as a trend-setter in the large real estate sector by creating awareness on inclusivity.
The campaign, shot at Sunteck’s Ultra Luxury Project – Signia High Borivali Mumbai, seeks to be true to its commitment to continuous innovation. The brand targets to inspire all echelons of society through social media platforms such as Youtube, Facebook and Instagram. As the dynamic video focuses on messaging, the clear essence of a home is portrayed in the background to the larger audience. The campaign emphasizes the idea of togetherness and inclusivity when it says, ‘Aao Milkar jalaayein Sunteck parivaar ki ek baati’.
Commenting on the campaign, Mr. Kamal Khetan, Chairman and Managing Director, Sunteck Realty said, “I hope the video campaign and its message plays an influential role in the society to change the way we see, think, empathize and function as human beings. Diwali is about celebrations with your loved ones, and Sunteck takes pride in creating homes that bring people together to celebrate these little joys. We believe in creating such visual communication to transform our relationship with our target audience and create conversations around mutually shared values with evolving consumption patterns. At Sunteck Realty, we strive to channelize new avenues for our brand to communicate with our audience.”
Youtube Link: https://www.youtube.com/watch?v=PwYm7854fr0&app=desktop
Corporate Comm India(CCI Newswire)
