MUMBAI , August 24, 2023: Siddharth Sharma, a highly accomplished producer and musician at Hoopr, India’s premier music licensing platform, has achieved a remarkable milestone by becoming the first independent Indian artist to contribute to a K-Pop track. Under his stage name ‘Sunset Tribe,’ Sharma’s unique talent and passion for music have led him to create an indelible mark on the global music scene.
Siddharth Sharma’s journey in the world of music began at an early age, nurturing his innate talent for various instruments, including the guitar, bass, and drums. His dedication and pursuit of musical excellence led him to pursue an undergraduate degree in multimedia and a Higher National Diploma in Music Production from Adam Smith College, U.K. Throughout his career, Siddharth has been an active performer, collaborating with numerous rock and metal acts within the vibrant Delhi circuit.
His fascination with the captivating music emerging from southeast Asia, particularly K-Pop, inspired him to explore and experiment with different genres. Siddharth’s solo project, ‘Sunset Tribe,’ has garnered acclaim with the release of his debut single “Get Over You,” resonating deeply with audiences. His musical interests extend beyond K-Pop, encompassing pop, rock, and even metal artists that have emerged from southeast Asia. Countries like Korea and Japan have been long-standing hubs for renowned musical acts, drawing diverse audiences. The historic ‘Budokan’ in Tokyo is a testament to this, a venue etched in the memories of musicians and music lovers alike.
Speaking about his groundbreaking collaboration, Siddharth Sharma shared, “The enchantment of K-Pop has always captivated me, and its intricate blend of genres aligns closely with my own production style. Working on ‘Bamsae’ with K-Pop star Ill Young has been an exciting and enriching experience, driven by my deep fascination for this genre. I look forward to creating more musical wonders within the K-Pop realm.”
Gaurav Dagaonkar, CEO and Co-founder of Hoopr, expressed his admiration for Siddharth’s accomplishment, stating, “Siddharth’s achievement is a testament to his exceptional talent and Hoopr is excited to explore more collaborations across Southeast Asia, in Vietnam, South Korea and so on. We are immensely proud of his contribution and look forward to further empowering artists to explore new horizons through our platform.”
‘Bamsae’ and other tracks by Siddharth Sharma can be licensed exclusively at Hoopr.ai.
Hoopr.ai is India’s first music licensing platform that’s focused on solving a billion-dollar problem faced by content creators and businesses every day – discovering & licensing the right music for their videos! While Hoopr.ai is currently catering to the demand for licensed music, it will also be providing a massive opportunity for thousands of musicians to be able to monetize their music in a new way!
The company is looking to build tools and technologies that leverage data and consumer insights to provide intelligent recommendations, thereby making the search & discovery process super-efficient for its users
Hoopr.ai is co-founded by Gaurav Dagaonkar; IIM- A alumnus and award-winning music director and entrepreneur with 14+ years of experience in the music industry, along with serial entrepreneur Meghna Mittal (ex- Hubilo, Yesssworks). Hoopr.ai is a funded startup with notable investors such as Venture Catalysts, 9Unicorns, Inflection Point Ventures,
Hoopr.ai is a part of GSharp Media – a content and technology company focused on creating media-tech platforms and content brands. GSharp Media also operates Songfest India, which creates music IPs with brands.
Corporate Comm India (CCI Newswire)