Real estate sector hopes for good Akshaya Tritiya sales amid Covid-19 crisis


New Delhi, April 24, 2020: The real estate sector has been long grappling with challenges related to credit and liquidity crunch. Also, to add to it, the uncertainty over the longevity of the Covid-19 outbreak looms large. The sector is looking for triggers and impetus that would further propel demand and the festival of Akshaya Tritiya is one such occasion. Akshaya Tritiya is considered to be an auspicious occasion for large value assets such as property, gold or vehicle. As a result of the sentiments, real estate developers introduce attractive offers or discounts to woo the buyers and generate sales.

Commenting on the market outlook, Mr. Ram Naik, Executive Director, The Guardians Real Estate Advisory says, “Akshaya Tritiya, signifies prosperity for a lot of communities in India. Over the years, this day because of its auspiciousness among potential homebuyers, has brought impressive sales numbers for the real estate sector. This year the category is hoping to make the most of this day to ensure a spike in business, which has more or less remained tepid across the country as a result of the lockdown due to the Covid-19 pandemic. We expect a lot of mouth-watering deals being offered to the customers this Akshaya Tritiya, to provide a compelling reason to close transactions without visiting the site.”

Offers galore this Akshaya Tritiya 

Offers by Runwal Group:

For their project Runwal Bliss at Kanjurmarg East, Runwal Group is offering an unique 1:99 subvention plan where you need to pay just 1% now and nothing till possession. The same offer is available on 3BKH apartments at their project Runwal Forests at Kanjurmarg West. They have attractive flexi-payment plans available for their project Runwal Pinnacle at Mulund West. In addition, all their projects will have a Price Assurance Plan available. Also, there will be exciting spot offers during the Akshaya Tritiya weekend.

Mr. Rajat Rastogi, Executive Director, Runwal Group says, “Be it home buyers or developers, auspicious dates are always much sought after to start or buy anything new. Hence, festivals like Akshaya Tritiya play an important role for both buyers and developers. While buyers look for festive offers and schemes, developers try to maximize their sale during these times. To improve the buyer sentiments and bring positivity amid this ongoing global pandemic, we at Runwal Group are offering festive deals on our projects which will help the buyers to still choose their dream home on the auspicious occasion of Akshaya Tritiya.” 

Offers by Vijay Khetan Group:

As Akshaya Tritiya is considered an auspicious time to invest in property, every year, potential home buyers make decisions to finalize their purchase during this period and also look for various offers to ease the deal. Although the current situation due to pandemic has been a concern for the real estate sector, Vijay Khetan Group is taking efforts to ease the burden of its customers keeping in mind about their preference. The high-end residential complex, Krishna Residences located in Chakala, Andheri East offers an exciting deal where one can Buy Now with a bare minimum amount and can avail a defer payment for 3 months at their ready-to-move-in apartments that consists of branded fittings with superior finishing. The customer can experience streamline processes going all virtual and hassle-free online buying. There are limited inventories available where a customer can pre-book till 5th May and get a fully modular kitchen along with it.

Mr. Anuj Khetan, Director, Vijay Khetan Group says, ”Making a purchase decision during festivals and auspicious days have always been preferred by the home buyers. Usually, they wait for such favourable days like Akshaya Tritiya, to invest or buy their dream home by availing lucrative deals. Considering this current pandemic scenario, we at Vijay Khetan Group care about the customer’s sentiment. Therefore, we have come up with offers that are exclusive for the homebuyers, that becomes an attractive value proposition, amidst the economic slowdown, and we should see their confidence in the sector increase, and boost consumption. We are optimistic that this season will give the much-needed positivity and hope the real estate sector needs.”

Offers by The Wadhwa Group:

For their ready-to-move-in projects The Wadhwa Group is offering a comfortable payment plan where a buyer can move in now and pay later over the period of 12-18 months. In this current scenario, the developer is also encouraging the customers to book a property online by providing 100% refund on online bookings if the customer is unhappy after visiting the project post lockdown. They are also providing a price assurance scheme for all their projects.

Mr. Bhasker Jain, Head – Sales, Marketing & CRM at The Wadhwa Group says, “Every year the real estate sector witnesses positive sentiments flowing in the market during the auspicious times like Akshaya Tritiya which further spike the demand for properties. Moreover, the lucrative festival deals offered by developers attract the home buyers resulting in better sales during this period. But, at the same time a buyer should keep in mind the reputation of the developer and other factors like connectivity, accessibility, proper planning & designing, execution capability and amenities that developer is offering while buying a property. On the occasion of Akshaya Tritiya we have opened the option of online buying where families staying back home can interact with our team through our virtual platform and chalk out their plans of finalizing a property of their choice from our bouquet of offerings. Assessing the current pandemic situation, we are offering our buyers an option to move in immediately in our ready-to-move-in properties where they can pay later over the period of 12-18 months.”

Corporate Comm India (CCI Newswire)