New Delhi, November 13, 2021: Blox is a prop-tech home buying platform that will allow users to experience delight, transparency and trust in home buying. It has built an end to end experience in buying property online. The first of its kind platform in India, was appointed as the exclusive sales and marketing partner for the strategic marketing and end-to-end sales execution of Dynamix’s new launch, in Mumbai, Astrum. Blox in its first project and in a span of only 45 days has sold 65 Cr worth of inventory of the super-premium project. Through the success of this project, Blox is able to showcase its ability to sell real estate, one that most proptech platforms in India lack.
The rapid sellout of this project differentiates Blox from other listing platforms and showcases the results of targeted go-to market strategies implemented by Blox in conjunction with Dynamix to close sales. Using tech enabled solutions and data, Blox was able to create a perfect synergy between interested clients and Dynamix, the result of which was a much faster turnaround time on sales than is the industry standard.The tech-enabled solution used is a Proprietary Smart Machine Learningthat works on unifying scattered non-meaningful data i.e. Psychographic and Behavioral to define the right product match along with engagement strategies. The unique algorithm for Technographic grouping of prospects is automated for right digital engagement.
The Astrum project offers spacious 2 and 3 bedroom apartments in the sought-after Malad neighborhood of Mumbai’s Western Suburbs. The development caters to the demands of highly discerning and new age customers, combining excellent space planning with top notch amenities and design.
Blox has created a seamless post-pandemic real estate buying experience for consumers and developers alike and has built a commendable stature in the market in easing this – often fraught – journey.
Blox, an end-to-end real estate prop-tech platform is looking at the entire go-to-market strategy along with sales and marketing. Commenting on the latest project and the success on sales, Aditya Jhaveri, Founder & CEO, Blox said – “We have built and activated our Channel Sales, Direct Sales and Digital Marketing verticals and deployed them into the market for the first time with Dynamix for its Astrum project. The tech based approach of using data and perfect CRM systems alongside tech driven lead management and lead nurturing systems we have been able to sell out a large majority of the offered inventory in only half the mandated period and have requested the developer to give us more inventory to sell, which they have obliged with”
Jay Goenka, Executive Director of the Dynamix Group said, “Launching Astrum has been an exciting journey for us. We planned the project with a highly discerning customer in mind. The units are large two and three and bedroom flats and each bedroom has an attached toilet. The flats also have a powder room and multiple balconies, a novelty in the space constrained city of Mumbai. The project has a wonderful set of amenities, which we believe will add significantly to the lifestyle of its residents. Blox’s tech-enabled and thorough approach has resulted in the project receiving a fantastic reception upon launch, with a vast majority of the inventory offered being sold, a major success. We look forward to quickly building a world-class project for our customers..”
Corporate Comm India (CCI Newswire)
