The online property auction attracted over 100 bids within 6 hours in a single day Scale signifies real estate portal’s ability to drive business like ecommerce giants
National, October 14, 2017 : Matching the massive scale of business driven by India’s ecommerce giants, Magicbricks, India’s No.1 property site, generated sales in excess of Rs.200 crore for leading developer M3M during the first-of-its-kind online property bidding campaign ‘My Bid My Home’ on Oct 7.
Hundreds of bids were placed for properties in M3M Golf Estate (Sec 65), M3M Merlin (Sector 67) and for M3M Woodshire (Sector 107) in Gurugram. The size of apartments that were sold ranges from 1355 sq. ft. to 5486 sq. ft. The projects are outside the purview of GST as occupancy certificate has already been received and buyers would have an additional benefit of 12%. Registrations for ‘My Bid My Home’ were open from Sep 15-Oct 6.
Commenting on the stupendous success of ‘My Bid My Home,’ Mr. Sudhir Pai, CEO, Magicbricks, said: “We are absolutely thrilled to be driving this defining moment in the industry. Sales in excess of Rs.200 crore were generated during the campaign and it signifies a watershed event for the industry. The success of ‘My Bid My Home’ signifies the coming of age of online property portal business and we are proud that Magicbricks, being India’s No.1 property site, is leading this from the forefront. M3M has been a great partnership and we look forward to many more such events as we go ahead.”
Mr Pankaj Bansal, Director, M3M Group said “Right from the start we believed in the process as it was designed from the point of view of the end customer. Very soon, we will be coming out with the next version of ‘My Bid My Home’ with a new set of projects.”
Reserve price for Golf Estate was Rs.9,550 psft, Rs.7,500 psft for Merlin and Rs.4,399 for Woodshire. The bidders had to pay a (refundable) registration fee of Rs.10,000 for two units and Rs.25,000 for five units along with the KYC documents and pre-booking amount of Rs.5 lakhs (for Merlin/Woodshire) and Rs.10 lakhs (for Golf Estate).
Magic bricks is India’s only property site with Standardisation, Testing and Quality Certification (STQC) by the Ministry of Communications and Information Technology, making it the country’s only real estate portal eligible for a bidding platform for properties. For the first-of-its-kind certification, Magic bricks had to conform to 150 stringent parameters laid down by the Ministry of Communications and Information Technology.
Corporate Comm India(CCI Newswire)
