Realtors rope in foreign stars to push projects
NEW DELHI : From hiring domestic brand ambassadors to international ones, Indian real estate companies are going global. So far, realty companies have been hiring Indian icons like M S Dhoni, Shah Rukh Khan, Sushmita Sen , Yuvraj Singh and Gautam Gambhir to promote their projects. But now, with increasing purchasing power and more and more premium products being launched, companies are tying up with foreign brand ambassadors to push their projects.
This also helps them in marketing their apartments and houses in international markets, mainly to NRIs.
Realty company Homestead has roped in Michael Schumacher and Maria Sharapova to promote its projects in Gurgaon.
