Ashiana Housing Limited (Listed BSE / NSE) a countrywide player in Indian Real Estate industry is well known for its unique business practices which has redefined the reality sector.
a) 118 lacs sq. ft. delivered
b) 97.3 lacs sq. ft. under development
c) 87.5 lacs sq. ft. / 6042 units being maintained
· The key business forte of Ashiana Housing is :
1. Middle Income Housing –Comfort Homes
2. Retirement Housing-Utsav Active Senior Living
3. Hospitality –Hotels
· The operations in Ashiana Housing are very similar to a manufacturing set up. Land is raw material for Ashiana. In house construction expertise helps Ashiana to have full control and construction delivery. This unique practice ensures timely deliveries or some time before time delivery of projects.
· Direct selling route, no brokers involved
· The first Indian professional company to started Facility Management Services for its projects. They not only construct but maintain the projects in house after handing over as well.
· The projects by Ashiana essentially for middle income equipped with necessities to lead a comfortable life ie Club, swimming pool, parks, recreational facilities, piped gas in the kitchen, secured gated complex, which give the feel of high end life style with affordability
· NH 8 is the key location, where Ashiana Housing has maximum projects delivered and coming up ie Bhiwadi, Neemrana, Jaipur, Jodhpur
Way Forward Plans
a) Retirement Housing
· At present, Ashiana is the biggest organised Retirement Housing Player in the country running and managing over 23 Acres of Retirement Housing Projects in Bhiwadi and Jaipur. Post Lavas handover the total retirement projects size by Ashiana would be 53 Acre. The biggest by any single Reality player in India.
· The 30 acre retirement housing project in Lavasa is all set for possession. Utsav by Ashiana is a novel concept that promises to make life after retirement a celebration. Utsav Retirement resorts are planned, constructed and maintained as quality living places for the silvers catering to the all their aging needs.
· Retirement Housing itself a lucrative business opportunities with growing demand for senior housing in India on the backdrop of 135 million senior citizens will be in India by 2020.
b) Group Housing
· Middle income Housing is the core thrust of Ashiana. Group Housing Projects amounting to 68 acres are under execution in various phases in Jaipur, Jodhpur, Bhiwadi, Neemrana etc. Ashiana has identified western India, the next key market in its radar. 2 projects as of now it has taken up in Western India ie a senior Housing Project in Lavasa and group housing in Baroda. Halol Baroda is the key industrial town shaping up very fast, where Ashiana has decided to create it landmark housing project .Approx 500 units will be coming up in a land parcel of 10.65 acres in Halol with an investment of Rs.100 crore. The middle income housing is again a big market for Ashiana as more than 100 million household will join Indian middle class by 2030.
c) Financials
Ashiana Housing is a zero debt company. The Key Statistics for FY 2012-13 are
Networth – 268.07 Crores
Revenues – 161.42 Crores
Net Income – 33.15 Crores
Market Cap (31st Mar 2013) – 466.46 Crores
Employees (31st Mar 2013) – 597
