New Delhi, February 06, 2018: The iconic luxury home décor brand, Address Home, known for their contemporary designs, completes 10 years this February since their first store launch in 2008. The brand has grown to 13 exclusive stores in a decade covering 11 cities, and with their online foray they now cater to 300 cities PAN-India and have an International presence with worldwide shipping. Address Home creates and curates a world-class range of premium linen, dining, accessories, lighting & furniture; focusing on quality craftsmanship with an eclectic-chic design sensibility.
Rajat Singhi, Founder & Creative Director revisits the journey of the brand, where it started with converting a car mechanic’s shed into a hi-end retail store at Raghuvanshi Mills, Mumbai. From the look and feel of the store, to lay outing and visual merchandising, every little detail was seen by him in person. He reminisces by saying, “It was an amazing success. I remember my first few months when I was there personally, I used to attend to each and every customer and listen to their feedback. It was very enriching to hear them gasp in awe and delight that finally something like this had come to Mumbai or to India for that matter.”
The brand is very prudent of the locations they choose, preferring all ground floors places, and considering areas where profile of the stores or brands of similar or of a higher nature exist. The second store at GK 1 store opened in 2009 was another flagship success in Delhi, being in the most prime location. The next store at Hyderabad came in 2010, where a large beautiful bungalow was turned into a retail store with an exclusive boutique ambience. Since then the brand has seen great unprecedented success with thirteen stores and still counting, Raipur being their latest in 2017. Address Home now is looking forward to its fourteenth, a new flagship store with four thousand square feet of space in Sultanpur this year.
All Address Home stores are carry an avantgarde style with a signature exposed brick wall juxtaposed against statement mirrors and reflective surfaces. Address Home is a design haven that seamlessly blends the old and the new, providing accessible luxury at affordable prices. Everything from luxe bed linen and cushions, can be coordinated with accessories as vases, lamps, lights, mirrors, serving and dining pieces, glassware, flowers and candles. The stores are organized by color-coordinated collections, expertly laid out to inspire ideas for one’s own home. Coordinating lights, vases and accessories transform the bedroom and living settings into something magical, making the task of buying coordinated looks for one’s home easier.
Singhi believes the brand has come a long way and they have a long way to go as well. He shares the credit of the success of the brand with his team. About the team he adds, “The way people make house into a home, similarly it is the team that makes a brand. Our team has been extremely efficient and supportive, some of the first founding members of address Home are still with us and I think that’s a phenomenal trait. It speaks volumes about the brand as well as the team that we have. Along with that we keep refreshing our ideas and we would keep offering transformative decor to everybody.”
The vision behind the brand was to bring a global edge in decorating style to house-proud client in India. Pioneers in luxury retail home decor, before Address Home, there was a lack of hi-end decor stores with contemporary International designs. This gave the insight to Rajat Singhi to start a label that would bring a world-class decorative range so that people in India would no longer have to travel abroad just to bring home products with a distinct global style. Also, he had been in an export furnishings business for many years, designing and manufacturing for some of the best names in the world, and as a design-led team, he wanted to create an identity for their work. To have recognition for the brand and all the painstakingly designed creations by the team, and make them available to the discerning Indian consumers.
At Address Home there is something for everyone, affluent or aspirational, traditional or trendy. Rajat Singhi adds, “Each customer, each guest in our store is unique, and we respect them for their decorating style. And change is constant in design, especially in India. Our stores are usually in very high footfall areas and we have about sixty percent of repeat customers, who step into our store once every month or two. They want to see newness all the time. So, we have to be on our toes all the time, to keep offering newness and the quirkiness that Address Home stands for.”
The brand is looking at explosive growth in the coming years. They are diversifying into another brand, associated with Address Home offering a slightly differentiated point of view in terms of design as well price. There will be a lot of exciting things coming up in the next year or two. They are entering into some new categories under the Address umbrella. They plan to open 20 outlets by the next fiscal year.
For all press queries, write to upasna@address-home.com or call on +91 9810374919.
Corporate Comm India(CCI Newswire)
