~ First-of-its kind initiative in the real estate sector~
Chennai, August 07, 2020: Leading real estate developer, Akshaya Pvt Ltd, regarded highly for its quality, innovation, transparency & ethical business practices, has today announced the launch of a comprehensive medical insurance scheme that also covers COVID-19 for its new customers. It is a first-of-its kind initiative by a real estate developer.
Post COVID-19, homebuyers across India want a safe and secure home to protect their family for years together, while also looking for some kind of immediate financial protection for their family from COVID-19. There is also a recent shift in consumer behaviour with regard to buying homes, which is that COVID-19 has made homebuyers explore and purchase homes in gated communities that provide 24×7 security, housekeeping and maintenance, and also a home that meets their work-from-home needs.
The insurance scheme will be valid for a period of 3 years for which Akshaya will pay the premium amount for all the 3 years upfront. It will cover a family of four, including 2 adults (Homebuyer + Spouse) and up to 2 children. The total cover will be divided in three slabs of Rs 10 Lakhs, 15 Lakhs & 20 Lakhs as per the project choice of the home buyer. The insurance scheme will be applicable for all customers who purchase a home from the company’s ongoing projects in the month of August 2020.
Speaking on this unique initiative Mr. T. Chitty Babu, Chairman & CEO, Akshaya Pvt Ltd said, “At Akshaya Pvt Ltd, safety and health of our customers have always been of utmost significance to us. We are known in the industry for providing state-of-the-art amenities and facilities like 24×7 security and maintenance, way ahead of time since the late 1990s. Through our insurance scheme, we want to ensure that our customers and their families are fully insured and covered during these difficult times. We wish to provide a safe and healthy living environment for the homebuyers with complete peace of mind.”
Innovation being in the DNA of Akshaya Pvt Ltd, Akshaya developed many landmark projects in Chennai. The company has been at the forefront to bring some really unique and differentiated offerings for homebuyers. Some of the recent initiatives include the launch of Tamil Nadu’s first themed homes project ‘Akshaya Orlando’ in an official tie-up with Walt Disney and the launch of 200 IKEA-furnished homes in Chennai. The company has already made changes to three of its ongoing projects, where 2.5-BHK and 3.5-BHK apartments are being made to accommodate a separate small room for work paving the way for redesigning homes that are suitable for a post-COVID world.
Corporate Comm India (CCI Newswire)
