Categories: Latest

India’s affordable home buyers low on awareness about Pmay Scheme: Basic Home Loan Survey

National, April 05, 2021: Despite the Government extending tax benefits for the affordable housing segment in the recent Budget, over 46% of the existing homebuyers in this category have been found ignorant of the Pradhan Mantri Awas Yojana (PMAY) scheme.

These are findings of BASIC Home Loan’s first ever survey to gauge the homebuyers’ understanding of PMAY, a program launched by the Government to deliver “Housing for All by 2022” in India. The awareness survey included over 1,000 affordable housing loan customers who availed finance in the last nine months.

The survey results of BASIC Home Loan, a fintech startup for automated home loans for middle and low-income households in India, reflect the wide chasm between reality and the general understanding of this scheme, aiming to provide a dignified home for all.

Under 17% of respondents were found to be aware of Rs 2.67 lakh being the maximum subsidy amount available under PMAY. Even the issue of mandatory women’s ownership to avail of PMAY benefits lacked clarity. Only 48% of the respondents knew that EWS and LIG home buyers are priority consumers covered under this.

The maximum loan tenure of 20 years under PMAY was misunderstood to stand at 30 years by almost half the respondents of the survey. Only 37% of the participants answered this question accurately.

Indira Awaas Yojana (IAY) in 2015 was repackaged as Pradhan Mantri Awaas Yojana (PMAY). The renewed scheme has extended affordable housing loans to include first-time homeowners in urban India from rural homeowners.

Atul Monga, CEO of BASIC Home Loan believes that the eligible beneficiaries for PMAY should get the benefits by default, instead of going through the process of filling another application with the lender. “It has been six years since the scheme has been announced. Since then there has been inclusion of two additional categories, yet the eligible population still lacks basic clarity around this scheme. The lenders, government and the ensuing ecosystem need to take up more responsibility to build awareness and purposeful education around it,” he said.

On why this awareness gap about the affordable loans scheme is important to address, Monga further said that an accurate understanding of the scheme can ease the housing woes for millions of urban and rural first-time house owners. “The issue of awareness is pressing especially in the urban areas given the impending deadline for the MIG I and II categories (found mostly in the urban areas). This limited-time offer combined with the paucity of urban-housing, gauged at 3.41 crore by 2022, makes awareness about PMAY a very pressing issue.”

First-time female homeowners’ eligibility to avail the benefits of PMAY is put to doubt in the light of their changed civil status. Do PMAY benefits for female applicants get invalidated post marriage, as household income changes? These grey zones challenge the common person’s perception of the scheme.

The new 2021 version of the PMAY scheme with new features and two additional categories, namely MIG I and MIG II (mid-income group I &II), have been granted a deadline extension for up to 31st March 2021. For the existing LIG and EWS categories, the deadline extends to 31st March 2022.

Corporate Comm India (CCI Newswire)

The Property Times News Bureau

Recent Posts

Nominations Invited for Adoni Lifetime Achievement Awards 2026

Hyderabad, July 13, 2026: The Khazi India Foundation has formally invited nominations for the prestigious…

1 week ago

CREDAI Pune Launches Site Safety Audit Initiative to Strengthen Construction Site Safety

Maharashtra, July 06, 2026: Reinforcing its commitment to worker welfare and responsible construction practices, CREDAI Pune,…

2 weeks ago

Khazi Altaf Hussain’s “A Life in Many Frames” Honoured with TRI Literary Awards – Season 5 Nomination

Hyderabad / New Delhi, July 07, 2026: In a moment of immense pride and literary…

2 weeks ago

Beyond Squarefeet Strengthens Leasing Leadership with CA Himesh Vasani’s Appointment Mumbai, July 03, 2026: Beyond Squarefeet, one of India’s leading shopping mall advisory & Management firm, today announced the appointment of CA Himesh Vasani as Assistant Vice President – Leasing, reinforcing its commitment to strengthening its leadership team as it continues to expand its Mall advisory and leasing portfolio across the country. A qualified Chartered Accountant, Himesh brings over 28 years of professional experience, including an illustrious 19-year tenure with Reliance Retail, where he played a pivotal role in one of India’s largest retail expansion journeys. During his tenure, he contributed to scaling the retail network to more than 18,000 stores across multiple formats while leading key real estate acquisition, commercial, and process optimisation initiatives. Himesh is recognised for combining commercial insight with strategic execution across complex real estate projects. Throughout his career, he has led large-scale acquisition initiatives, negotiated high-value commercial transactions, and worked closely with developers, retailers, and cross-functional teams to support the expansion of retail infrastructure across India. His expertise in commercial strategy, stakeholder management, and operational excellence has consistently enabled the successful execution of complex real estate and expansion projects. In his new role at Beyond Squarefeet, Himesh will add to the leasing strategies across the company’s growing portfolio, working closely with retailers & developers to accelerate expansion goals and create long-term value for clients. His expertise in commercial negotiations, market assessment, financial evaluation, due diligence, and relationship management will further enhance Beyond Squarefeet’s ability to deliver strategic, value-driven leasing solutions. Commenting on the appointment, Susil S. Dungarwal, Chief Mall Mechanic®, Beyond Squarefeet, said: “We are delighted to welcome Himesh to Beyond Squarefeet. His extensive experience in real estate acquisitions, commercial negotiations, and retail expansion makes him a valuable addition to our team. His ability to combine commercial expertise with strategic thinking will be instrumental as we continue to build future-ready Shopping Malls and create long-term value for our developer and retail partners. We are confident that his leadership will further strengthen our leasing capabilities and support the next phase of our growth journey.” Expressing his enthusiasm on joining the Shopping Mall Specialists, CA Himesh Vasani said: “Beyond Squarefeet has built a strong reputation for delivering innovative retail-realestate solutions and creating value for developers and brands alike. I am excited to join the organisation at such an exciting phase of growth and look forward to working with the talented team to deliver impactful leasing solutions, build lasting client relationships, and contribute meaningfully to the company’s long-term vision.” The appointment reflects Beyond Squarefeet’s continued investment in experienced leadership as the company expands its presence across India’s evolving retail real estate landscape. With increasing demand for organised retail, mixed-use developments, and experiential shopping destinations, Beyond Squarefeet remains committed to delivering strategic advisory and leasing solutions that create sustainable value for developers, investors, and retail brands.

New Delhi, July 03, 2026: Beyond Squarefeet, one of India's leading shopping mall advisory &…

2 weeks ago

Indian REITs Association Appoints Shirish Godbole as Chairperson

Mumbai, July 02, 2026: The Indian REITs Association (IRA) today announced the  appointment of Mr. Shirish…

3 weeks ago