Categories: Market

VitrA’s Plural: The luxury of shared intimacy

New Delhi, August 22, 2019: VitrA, the leading bathroom solutions brand of Eczacıbaşı Building Products Division in Turkey introduces its Plural Series. Designed by award-winning designer Terri Pecora in collaboration with the VitrA design team, this series will enhance and uplift your bathroom aesthetics. Light and airy furniture is creatively embedded into the bathroom environment, introducing a welcoming domestic space where users can share time with each other.

Plural series that offers the feeling of vintage living room, inspired by the iconic mid 20thcentury look. Terri Pecora reimagined the washroom as a living space, using smooth, rounded edges and heavier woods to emulate furniture usually found in other rooms of the home. The re-definition of the modern bathroom also presents new solutions for designed plumbing components. All interrelated items have a wide selection of size options, harmonious forms and colour varieties. It is a sophisticated combination of solid wood and ceramic. Inspired by the heritage of communal bathing spaces and rituals, it presents the bathroom as an informal living space. These elegant organically shaped design elements can be used in multiple combinations to form a personalized intimate setting, while a neutral colour palette and American Walnut wood finish bring a sense of warmth and domesticity. This series has free-standing bathroom components that include urinals, WCs and bidetsPlural also has a small counter top washbasins, different vanity unit options and accessories including a rotating mirror and wall mounted shelf with or without a suspended towel rail.   Each element in this series is designed to transform bathrooms from solo spaces to family spaces. Every detail, from the double washbasin and shareable mirror to harmonious and warm color combinations, come together to improve comfort, with timeless yet modern elegance. The wall-hanging mirror rotates and moves in all directions, also presenting the option to mount vertically or horizontally.

Beautifully shaped by the cooperation of innovation and design, free-standing washbasins are among the most attractive pieces of this collection. Thanks to their innovative flush systems, Plural washbasins can be positioned away from the wall, adding lightness and spaciousness to bathrooms by increasing the area for movement. Technologically advanced three syphon solutions conceal the untidy look of pipes and allow the mounting of washbasins in any part of the room.  These innovative pieces are also ideal for guest bedrooms with attached bathrooms, for hotels and hospitality spaces.

Plural’s refined design language creates an atmosphere of sensual luxury. With an inventive mix and match of form, finishes and colours. It brings objects and people together in a delightfully harmonious bathroom environment.

Corporate Comm India(CCI Newswire)

Recent Posts

Khazi Altaf Hussain’s “A Life in Many Frames” Honoured with TRI Literary Awards – Season 5 Nomination

Hyderabad / New Delhi, July 07, 2026: In a moment of immense pride and literary…

17 hours ago

Beyond Squarefeet Strengthens Leasing Leadership with CA Himesh Vasani’s Appointment Mumbai, July 03, 2026: Beyond Squarefeet, one of India’s leading shopping mall advisory & Management firm, today announced the appointment of CA Himesh Vasani as Assistant Vice President – Leasing, reinforcing its commitment to strengthening its leadership team as it continues to expand its Mall advisory and leasing portfolio across the country. A qualified Chartered Accountant, Himesh brings over 28 years of professional experience, including an illustrious 19-year tenure with Reliance Retail, where he played a pivotal role in one of India’s largest retail expansion journeys. During his tenure, he contributed to scaling the retail network to more than 18,000 stores across multiple formats while leading key real estate acquisition, commercial, and process optimisation initiatives. Himesh is recognised for combining commercial insight with strategic execution across complex real estate projects. Throughout his career, he has led large-scale acquisition initiatives, negotiated high-value commercial transactions, and worked closely with developers, retailers, and cross-functional teams to support the expansion of retail infrastructure across India. His expertise in commercial strategy, stakeholder management, and operational excellence has consistently enabled the successful execution of complex real estate and expansion projects. In his new role at Beyond Squarefeet, Himesh will add to the leasing strategies across the company’s growing portfolio, working closely with retailers & developers to accelerate expansion goals and create long-term value for clients. His expertise in commercial negotiations, market assessment, financial evaluation, due diligence, and relationship management will further enhance Beyond Squarefeet’s ability to deliver strategic, value-driven leasing solutions. Commenting on the appointment, Susil S. Dungarwal, Chief Mall Mechanic®, Beyond Squarefeet, said: “We are delighted to welcome Himesh to Beyond Squarefeet. His extensive experience in real estate acquisitions, commercial negotiations, and retail expansion makes him a valuable addition to our team. His ability to combine commercial expertise with strategic thinking will be instrumental as we continue to build future-ready Shopping Malls and create long-term value for our developer and retail partners. We are confident that his leadership will further strengthen our leasing capabilities and support the next phase of our growth journey.” Expressing his enthusiasm on joining the Shopping Mall Specialists, CA Himesh Vasani said: “Beyond Squarefeet has built a strong reputation for delivering innovative retail-realestate solutions and creating value for developers and brands alike. I am excited to join the organisation at such an exciting phase of growth and look forward to working with the talented team to deliver impactful leasing solutions, build lasting client relationships, and contribute meaningfully to the company’s long-term vision.” The appointment reflects Beyond Squarefeet’s continued investment in experienced leadership as the company expands its presence across India’s evolving retail real estate landscape. With increasing demand for organised retail, mixed-use developments, and experiential shopping destinations, Beyond Squarefeet remains committed to delivering strategic advisory and leasing solutions that create sustainable value for developers, investors, and retail brands.

New Delhi, July 03, 2026: Beyond Squarefeet, one of India's leading shopping mall advisory &…

22 hours ago

Indian REITs Association Appoints Shirish Godbole as Chairperson

Mumbai, July 02, 2026: The Indian REITs Association (IRA) today announced the  appointment of Mr. Shirish…

2 days ago

SCG Showcases Green Innovations and Low-Carbon Cement at Cemtech Asia 2026, Reinforcing ASEAN Leadership and Commitment to the Net Zero Pathway

Bangkok, June 29, 2026: SCG, ASEAN's leading low-carbon cement manufacturer, co-hosted Cemtech ASIA 2026, a world-class…

5 days ago

AU Real Estate’s Mixed Reality Print Campaign Achieves Record 4.5% Response Rate, Setting New Benchmark for Phygital Real Estate Marketing

'One Scan, Entire Brand Experience' campaign across ET, HT, NBT and Dainik Jagran demonstrates the…

5 days ago