PioneerUrban Bets Big on Luxury Residential Senior Living; Announces ₹ 300 Crores Investment in ‘Advait’

Gurugram, April 11, 2025: PioneerUrban Land and Infrastructure Ltd., one of India’s premier luxury real estate developers with a legacy of over 35 years, has forayed into luxury residential senior living space with the project – ‘Advait’. The project is a joint venture with the renowned J K Organisation, under their real estate arm J K Urbanscapes Developers Ltd (formerly J K Cotton Ltd). Advait is the first IGBC platinum-certified project in Haryana to receive a license under the State’s Retirement Policy, with Pioneer JK Senior Living LLP leading the way.

Spanning 2.6 acres and backed by a significant investment of ₹300 crores in the heart of Gurugram, Advait is under construction and is expected to be inhabited by early 2027. Strategically located in Sector 50, Nirvana Country, with direct access from Golf Course Extension Road (GCER), this development promises to redefine senior living by offering a mix of modern amenities and luxurious living for an active lifestyle.

With an increased inclination towards community-based senior living solutions, the real estate sector is expected to require 2.3 million units by 2030. Launched at a time when India’s senior living housing sector is witnessing a surge in demand, Advait is positioned as a key contributor to fulfilling the evolving housing needs of senior citizens. A meticulously planned development, Advait features architecturally refined 18-storey towers housing 164 exclusive two-bedroom residences (2BHK + caretaker’s room). Thoughtfully designed to blend seamlessly with lush vehicle-free green landscapes, serene water bodies, and premium lifestyle amenities, Advait offers a unique balance of luxury and tranquillity, allowing seniors to enjoy their golden years in comfort and elegance. Each apartment is equipped with a centralized air filtration system (TFA unit), ensuring a healthier living environment for the residents. Furthermore, ’round the clock’ medical services will be provided by Fortis Hospital Gurugram within the project premises.

Commenting on the development, Manish Periwal, Chairman & Managing Director, PioneerUrban, said, “We are proud to expand our presence in the Senior Living space with the launch of Advait. Our investment reaffirms our commitment towards creating exceptional luxurious living spaces. With a strong focus on sustainability, cutting-edge architecture, and resident-centric designs, we will continue to set new benchmarks in the uber-luxury real estate sector.”

Adding to the excitement, Mr. Rakesh Bohra, Chief Operating Officer of PioneerUrban, remarked, “India has shown remarkable enthusiasm for the senior living concept. While the industry has traditionally been concentrated in Southern India (accounting for 40% of current inventory), we are now witnessing significant growth in other emerging regions, particularly in the North. Advait is a testament to this evolution, reflecting our keen vision to foster an ecosystem of exceptional real estate projects that cater to both present and future needs.”

Positioned within the 300-acre Nirvana Country, a project of Pioneer Urban, Advait vows to offer its residents an unparalleled residential experience. This esteemed community is renowned for its well-planned infrastructure, vibrant social ecosystem, and seamless connectivity to Gurugram’s thriving business and entertainment districts. In addition to its prime location and exceptional design, Advait redefines modern senior living with an exclusive 35,000 sq. ft. clubhouse and specially curated resident services. Offering wellness, fitness, leisure, and recreational activities, Advait promotes an active lifestyle while catering to the diverse needs of its residents.

Corporate Comm India (CCI Newswire)