Pidilite launches Roff Experience Centre in Kochi

A unique Experience Centre to showcase the adhesive, grouting & maintenance range of Roff

Kochi, Oct 16, 2015 : Roff from the house of Pidilite, the industry leader in Construction Chemicals, has launched Roff Experience Centre in Kochi, the first of its kind Experience Centre to spread awareness and facilitate exploration, while adopting latest solutions in tiling and stone installation. The Experience Centre was inaugurated by Mr. A. S. Sundaresan, CEO-Retail – Construction Chemicals Division andAr. L. Gopakumar, Spearhead – Architects Group. It is the first of many that will eventually get created in focus towns for construction chemicals division.

Roff Experience Centre is designed to create an experience zone showcasing the adhesive, grouting & maintenance range of Roff. Around 15 zones will be fabricated across India and showcased at selected tile & sanitary outlets. Consumers walking-in at outlets will be shown the advantage of tile adhesives & grouts over traditional methods of tile fixing. The wide range of adhesives options on substrates–stone, tile on tile & glass. The literature kept in the zone will look at educating the consumer on tile care, modern methods of tile fixing, generating architectural ideas and offering various solutions for difficult tiling areas.

Mr. A. S. Sundaresan, CEO – Retail, Construction Chemicals Division said “Kochi is the commercial capital of Kerala, a state with the highest literacy levels in India and also customers who are highly knowledgeable about latest technological trends in products. Therefore, Kochi is the perfect location for the setting-up of our Roff Experience Centre.”

Mr. L. Gopakumar, Architect, Said ‚“Roff Experience Centre is well thought of as it would help the consumers get a real life experience of the application and assist them in making correct decisions“. 
Corporate Comm India (CCI Newswire)