Kid centric homes: a potential opportunity for Indian developers

A segment which is ready to be tapped, with families looking at holistic development for their children

(Authored by Mr. Madhusudhan G., MD and Chairman, Sumadhura Group)

New delhi, September 24, 2018: Developers across India are increasingly offering value-added services and employing innovative methods including themed projects, where the cost of a home depends on the value that a project offers in terms of location, social infrastructure and other amenities. When it comes to the concept of offering amenities for children, it has been constrained to providing playgrounds, children’s pool, gymnasiums and cartoon-themed apartments. However, none of these are helping today’s working parents who are finding it difficult to shuttle between homes, work places and their child’s education and overall development.

With rapid urbanization, kid centric homes are the need of the hour as its topmost priority is the exceptional safety and security for children, which are especially designed keeping parent’s busy life in mind. It also empowers them to play, explore, learn and grow with gay abandon even in a gated community, which is unparalleled to any other kind of residential projects.

Some of the exceptional advantages of kid centric homes:

Provides high-class safety and security

The special safety and security like – rounded corners, night lights, higher balcony grills, stairway guards, child-safe switches and sockets, to keep the child safe and secure, are the basic requirements which make kid centric homes projects stand out enabling kids and adolescents to have a safe, secure and healthy life.

Meets the demands of working parents

Providing daycare center and creche, are important aspects of kid centric homes to ensure that the kid is well looked after while parents are at work. It provides immense value to the parenthood which is precious, offers holistic platform with a wide range of recreational amenities to ensure a child’s 360° development. Meanwhile, assuring parents that their child is in good hands while they are at work and considering all these, a kid centric home could come at a premium.

Offers traditional and recreational amenities to foster growth

Kid centric homes are also well armed with huge range of recreational amenities like – music, dance, drawing, craft, spoken English and swimming classes, coaching for sports activities, yoga and meditation, proper arrangements for indoor and outdoor, tutoring for homework and school work, and much more for the child within the residential complex, which make this kind of projects the ideal choice of the parents. Especially sports amenities, where the adolescents and teenagers can spend some quality time with their peers are very important, and these are provided in abundance within these communities. It helps the children to cut off from tech-driven lifestyle and experience traditional forms of recreation.

Giving prominence to the growing number of working young couples with children and nuclear families across the country, and all the safety and security features and recreational amenities that a kid centric home provides, it has got the potential to turn into a strong marketing USP for the developers. This is a segment where more and more builders would focus their offerings, catering to the needs of discerning home-buyers who are looking for the best for their children. We can expect more innovative and creative offerings in this space, which would attract young parents and nuclear families to consider offerings that are child centric over conventional projects. The importance of a conducive and fulfilling home for kids is best illustrated in the famous quote by Sir Winston Churchill – “We shape our buildings; thereafter they shape us.”

Corporate Comm India(CCI Newswire)