Hurun India unveils the first ever India Luxury Consumer Survey Report

Mumbai, August 30, 2019: The Hurun Research Institute today released the “Hurun Indian Luxury Consumer Survey 2019″. This is the first year that Hurun Research Institute has published this report to reveal the changes and preferences of lifestyle, consumption habits and brand cognition of high-net-worth individuals in India, and try to describe the changes in lifestyle of Indian high-net-worth individuals. Hurun ReportGlobal’s “Best of the Best Brand Awards” is widely regarded as an ISO for high net worth brands.

Hurun Report India today released the Hurun Indian Luxury Consumer Survey 2019. This is the first time that Hurun Report is publishing this report in India to understand the changing pattern and preferences of lifestyle, consumption habits and brand awareness of high-net-worth Indians. The report describes the changes in lifestyle of high-net-worth Indians. This Report is a stepping stone towards creating “Hurun Best of the Best Brand Awards”, which is widely regarded as an ISO for high net worth brands, for India.

Anas Rahman Junaid, MD and chief researcher of Hurun Report India said: ” Increase in opulence and the rising millennial population in the country, investment into luxury products and service would witness an upward trend. If India’s GDP doubles in the next 4 years, that will have an impact on the number of new millionaires in the country – resulting in a direct impact on luxury spending and investments.”

In order to understand the spend trends of UHNIs, we used the Hurun India Rich List, which features 831 richest Indians, Hurun India Real Estate List and Hurun India Women List. The average age of the survey respondents is 35 years, with males and females accounting for 58% and 42% respectively. 51% are married, 46% are unmarried, and 2% are divorced. Their wealth sources are mainly composed of investment, dividends and wages. They come from many states and cities across India, including Delhi, Bangalore, Mumbai and major second-tier cities and overseas cities, of which 64% are in the north and south. Read more

Corporate Comm India (CCI Newswire)