HSIL Limited appoints Mr. Sushil Luniya as President (Marketing & Sales) – Building Products Division

Bangalore, April 24, 2014: HSIL Limited, a recognised name in the sanitaryware industry and a reputed player in the bathroom products category, appointed Mr. Sushil Luniya as President (Marketing & Sales). He comes on board with an extensive 26 years of valuable experience in Marketing, Sales & Retail and will be responsible for heading the Building Products Division of HSIL Limited.

Mr. Luniya, began his career back in 1987 as Brand Manager with Asian Paints where he spent 13 years and left in 2000 as General Manager, Sales. Thereafter he held leadership roles at Apollo Tyres and Sify Lyd. At Sify, Mr. Luniya established the ILD/NLD business for Sify which continues to be amongst the highest revenue earner for the company till date. His last held position, before coming on board, HSIL was with Pidilite. As President India, (Construction Chemicals Division), Pidilite, his achievement speaks volume as the Waterproofing business under ‘Dr Fixit brand’ became a clear market leader with a CAGR of about 35% over 4 years.

Mr. Sandip Somany, JMD, HSIL Limited , said, we at HSIL Limited are happy to have Mr. Luniya on board. He will oversee the company’s marketing plans and will be shouldering the responsibility of charting a strategic brand development plan for the Building Products Division and its brands. The bathroom space is on a forward drive, the market is competitive and innovation is crucial. Mr. Luniya’s tactical knowledge about the consumer market in India will definitely be significant in HSIL’s progress in the market, added Mr. Somany.

Mr. Sushil Luniya, said, the Indian bathroom products market is in an exciting phase and highly consumer driven, which pushes for inventive growth. The way perceptions have been changing in the bathroom space among homeowners is creating an exciting opportunity for marketers and industry as a whole. I am looking forward to my role with HSIL Limited, he said.

Mr. Luniya received his Masters in Business Administration from the Faculty of Management studies, University of Delhi. He did his Bachelor of Engineering (Chemical) from BITS Pilani. CCI Newswire