Driving towards a Sustainable Future: Second Model Road with Eco-Friendly, User-Centric Design Inaugurated in Peenya Industrial Area

Bengaluru, October 14, 2023: Radiall®  in association with social venture PotHoleRaja® inaugurated a Model Road, the second such in the Peenya Industrial area.  

The inaugural event was held last week and was graced by esteemed dignitaries, with Shri S. Muniraju, Hon. MLA Dasarahalli, as the Chief Guest, along with Guests of Honor: Mr. Biju George, Managing Director, Radiall India Private Limited; Shri Arif H. M., Honorary President of the Peenya Industries Association; Shri Chidanand Murthy, Traffic Inspector of Peenya; Dr. Prathap B, Founder; and Sourabh Kumar, Co-Founder, PotHoleRaja®; and many CSR representatives from organizations in the Peenya Industrial Area.

Model roads are specifically designed with citizen-friendly infrastructure, which includes wide footpaths, high-rise pedestrian medians, and steel barricades that prevent two-wheelers from riding on footpaths. For footpaths, GridMats® have been used, which are made from 100% recycled plastic. 3.5 tonnes of plastic waste were utilized, resulting in a 38-ton CO2 emission reduction. This reduction is equivalent to the emissions produced by driving a car for 150,000 km. 

The model road has been constructed by mixing 1.5 tonnes of shredded plastic waste and also features an efficient drainage system to prevent flooding during monsoons. Clear and visible road markings and traffic safety signs have been installed to ensure the safety of drivers and pedestrians. Furthermore, the roads were made disabled-friendly with footpaths that are on the same level, with no breaks in between. PotholeRaja® worked through the night to finish this project in just four months.

A similar project was earlier executed from Dasarahalli Junction to ABB-Wistron Road, connecting to TVS Junction, Peenya. 

Mr. Biju George, Managing Director, Radiall India Private Limited, commented, “We believe in giving back to the community that has supported us throughout our journey. This initiative aligns with our core values and vision for a better tomorrow. Our CSR initiative has always been driven by the desire to improve the quality of life for those around us. This project is a testament to that commitment, where we have collaborated with PotHoleRaja® and BBMP to create infrastructure that improves the safety, convenience, and inclusivity in the neighborhood.”

Sourabh Kumar, Co-Founder & Director, PotHoleRaja®, said, “This project reflects the vision of a sustainable and inclusive Peenya. It is a testament to the dedication of the people, the government, and private companies working hand in hand for the greater good. It showcases the power of collaboration and commitment towards a better future and safer roads for all.”

Corporate Comm India (CCI Newswire)