Urban Ladder bets big on the ‘Sleep’ category: Plans to increase footprint across the country

Bangalore, January 23, 2016: Urban Ladder is all poised to take the next big leap by expanding its footprints in the sleep category. Having forayed into the mattress category in April, 2015, Urban Ladder’s sleep category business has witnessed an unprecedented growth of 30 percent month-on-month inaddition to doubling its sale in the last quarter.

For Urban Ladder, mattresses hold tremendous potential with an increasing emphasis on the benefits of good sleep and the contribution that a quality mattress makes to it. Keeping in mind the unique needs of Indian customers, Urban Ladder has tailored international level mattresses in tandem with the different sleep requirements here. Abled with a strong team of experts, a consistent focus on innovation, Urban Ladder is all set to transform consumers’ lives by offering them an enhanced sleep health.

Urban Ladder is also the first company to offer a 100 day no questions asked trial on mattresses. Customers can choose to return the mattress within 100 days of their purchase for any reason.

The company has a collection of mattresses, comforters and bed linens. There will be additions and thoughtful variations like the Bachelor mattress that can be kept easily on the floor or the young couple mattress that is launched specifically for this wedding season.

The price range of the mattresses start from Rs 5,799 and have been skilfully crafted keeping the customer’s comfort in mind. All the mattresses undergo a thorough 5-stage quality check. The mattresses not only come designed to serve the needs of every age group, they also come with a warranty of up to 7 years.

URBAN LADDER RANGE OF MATRESSES STARTING PRICE

Essential

5,799

Dreamlite

8,999

Theramedic

10,499

Cloud

11,499

Bounce Junior

6,999

Commenting on the occasion, PRITHVI RAJ TEJAVATH, VP – CATEGORY MANAGEMENT, URBAN LADDER SAID “Indians have traditionally not been very conscious on investing in their sleep. However, with the changing times this pattern too is witnessing a shift. At Urban Ladder, we are taking a step ahead and investing in a team that would innovate for the Indian consumers’ needs. In our bid to make homes beautiful, we want to provide our customers the very best of comfortable living. We foresee rapid strides of growth in the sleep category and our offerings are thought through to make a positive contribution to the Indian consumers’ sleep health”.

While the overall mattresses market in India is being pegged at $1.4billion, there is little awareness about this segment in our country as an average urban Indian spends INR 8,000-10,000 on a mattress. However, this trend is fast changing as urban Indians are gradually realizing the conspicuous benefits associated with good sleep. Increasing disposable incomes coupled with a huge market potential makes the sleep category a promising area to focus on. In order to leverage this trend, Urban Ladder also launched related categories such as Mattress Toppers, Pillows, Duvets and Mattress protectors in addition to mattresses. With this, the brand aims to stand out to be the game changers and first online movers in this category.

Corporate Comm India(CCI Newswire)