Unique Collaboration to Boost Quality Residential Services for Elderly: Age Ventures to Bring Best of International Learning’s in Age Care in India


Age Ventures India tie up with Pacifica Senior Living, California to bring best residential care & services for older people in India 
New Delhi, Jan, 31, 2015: When it comes to the residential needs of elderly who are on their own due to certain reasons like their kids living abroad, ailing health, etc., Age Ventures India takes the lead in supporting the cause as a service organization in the social sector. Older people have special requirements, and in order to address that Age Ventures India, a private not-for-profit Trust dedicated to provide the best of old age care, has collaborated with Pacifica Senior Living, USA.

Pacifica Senior Living, a leading senior care providerbased in San Diego, California, specialize in full-service, assisted living and memory care with communitiesthroughout Arizona, California, Florida, Georgia, Idaho, Nevada, New Mexico, North Carolina,Oregon, Rhode Island, Texas, Utah and Virginia.

“We are very excited to have Pacifica Senior Living on board. With this collaboration, we aim to provide the best technical guidance to our residential projects, which will reflect western advancements in this field and our sensitivity towards Indian culture and our elderly. More importantly Pacifica Understands that Age Care in India has for quite some time going to be social venture rather than a commercial venture,” says Mr. Arun Gupta, Chief Executive, Age Ventures India.

Old age care encompasses understanding and addressing a range of issues including environment, adaptability, health and ageing, advocacy and support, design, governance, training, caring, etc. The best residential projects are those that create conditions that foster independence, wellbeing, security, fulfillment and continuing contribution to society during the later stages of life.

“Isolation and loneliness is a bane of old age. AVI with its unique model of support from HelpAge India and Pacifica and support of enlightened Developers who have agreed to work on integrated living model would be able to offer the right environment for ageing to those who would be moving into such developments,” adds Arun.

India has the second largest aged population in the world. With 98 million elderly, the grey population of India equals the combined population of U.K and Canada. With better lifestyles and advanced medical care, life expectancy has increased and the number of people living well beyond the 70s has grown rapidly. By 2040, 50% of world’s 1.3 billion seniors will be in India and China.A sizeable population of seniors who have not been able to forecast the inflation are the most affected. Changing social patterns, search for better opportunities in the world at large and growing needs have led to the gradual disintegration of the joint family, once the bedrock of security and stability in India. In this changing world the needs of those advanced in age cannot be easily accommodated. This and the preference to lead a quiet, tranquil yet productive life is what persuades many in the ‘golden’ age group to look for alternatives that provide activity, sanctuary, fellowship and care.

Pacifica Senior Living will assist AVI in the following areas- strategic planning advice; design specifications for various type of Senior Living Communities as and when required; review of the building plans before they are finalized to ensure optimization of apartment plans, village layout and approval thereof;advising on the size of facilities and the required level of manpower including the amenities and facilities; train key managers and staff members so as to ensure that required levels of service are achieved at PSL sites; assist in working out a detailed healthcare system; record keeping, providing health care, assisted care and dependent care, system for monitoring of performance of operations and management to ensure regular standards are maintained; assist in developing activities, hobbies and engagement of the residents to ensure healthy mentally stimulating atmosphere in the Senior Living Communities, etc.CCI Newswire

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