The Real “Estate” Push

By Nikunj Daruka – Head of Customer Care ( Eldeco Infrastructure And Properties Ltd. New Delhi)

This had been unprecedented time for all of us .Time of great learning and more important re-learning. Working from home for the first time has been a paradigm shift for many. Adoption of technology is no longer a choice but an imperative to promote virtual collaboration. Seamless understanding of the demands of digital age would prove invaluable.

Many of us are skeptical about when would things come back to normal again. One cannot plan for such situations, so predicting the timeline for normalcy is not possible unless a vaccine comes up. It would be a great uphill task to bring the economy back to normal as we were already going through a major meltdown

This virus though tragically has killed many worldwide, it has however altered global scenario. I presume it would take more than 2-3 years to get the economy back on track and few badly hit sectors would be Aviation, Hotels, Shopping malls and Real estate among many. It would take great collective effort from everyone to get the engine steaming again. Economy may have slowed down but such crisis always open up new opportunities.
Real state has been on the down-slide for past few years and developers need a major shift in their approach. Some of the measures developers can take are being shared below which can get the dice rolling again.

• Investing and adapting to technology, as this would play a vital role in the future real estate sector.
• Good quality and faster pace of construction would bring back confidence in home buyers.
• Very strong customer portal.
• CRM operation should be totally online platform. Developer should invest in good CRM personnel’s.
• Digitalization of all office documents with less dependency on physical files.
• Ensuring good quality maintenance of the society.
• Bear shell flats can be offered to clients. This would not only reduce input cost of the builder but help buyers plan and invest suiting their budgets.
• Dedicative team to resale and renting out of the properties.
• Training programs for all office executives to learn the use of technology
  Periodical buyback scheme can be offered by the developer.
• Extensive use of Social media platform such as Twitter, Facebook, Instagram and Whatsapp . They are not only cheaper but have a faster and vast reach.
• First time home buyers with ticket size between 40 to 70 Lac should be targeted specially in 2 tier cities.
• Should work on developing new product line i.e co-working and living spaces.
  Develop dedicated office spaces for channel partners in the marketing office.

This is also the right time to learn, discuss and innovate new ideas- schemes for your respective products with your colleagues and senior management along with your channel partners.
Churchill once said during World War-2. ‘Never let a good crisis go waste‘

Corporate Comm India (CCI Newswire)