Categories: LatestMarket

The Gera Pune Residential Realty Report July 2020 highlights home affordability at a 9-year high with more units being sold than added in the last six months

Pune, July 10, 2020: Gera Developments, pioneers of the real estate business and the award-winning creators of premium residential and commercial projects in Pune, Goa, and Bengaluru, today released the July 2020 edition of their bi-annual report, The Gera Pune Residential Realty Report.

The research considered the top 20 developers in Pune in terms of brand name and repute. To ensure consistency and uniform comparison, the report has maintained the same list of developers over the past 5 years and then calculated what was their share in the last 12 months. Post RERA and despite the Covid-19 pandemic, the share of the top and reputed developers in the market has increased. In the year Jul ’19 to Jun ’20, their sales account for almost 25% of the total sales. The trend of large projects being launched continues. The number of projects with a size >500 units has further increased to 138. This number almost doubled in the last 6 years.

The major hit taken by the construction industry during the Covid-19 pandemic and the ensuing lockdown is taking a toll on many developers, leading to further consolidation of the sector.

Key Highlights of the report:

Home affordability at a 9-year high

The latest reduction in interest rates has led to increased affordability, now at 3.79 times one’s annual income (it was 3.91 times same time in 2019), this is the best time to buy a home.

Inventory available for sale at a 5-year low

Total number of live projects being built has fallen significantly to 3,076 in Jun ’20 from 3,471 as on Jun ’19. Total inventory available for sale at 75,421 units as on Jun ’20 has moved up marginally indicating that the average size of each project has increased.

Sales offtake has reduced by 16% over the last 6 months.

The yearly decrease (Jul ’19 to Jun ’20) has been 9%.

New Launches fall by 60%.

This is a clear impact of the Covid-19 induced lockdown as activity around new launches has been at a virtual standstill for four out of the last six months. New launches have seen a significant decrease falling by 60% from 52,631 new units introduced into the market in H2 ’19 to 21,072 new units introduced in H1 ’20. On an annual basis, new inventory launched across the city has fallen by 16%, except in higher priced neighbourhoods.

There is newfound interest in the luxury segment

New launches in the Luxury segment have grown by 71% to 5,005 units launched in the 12 months ended Jun ’20 from 2,926 units launched in the previous 12-month cycle. This, while new launches in the value segment are nearly the same and other segments have seen a decline.

Demand has outstripped supply.

The Covid-19 pandemic has caused a sharp drop in the replacement ratio, from 1.167 in Dec ’19 to 0.55 in Jun ’20 i.e. more units have been sold than added in the last six months.

Better prospects in terms of delivery and product quality for consumers.

Between Jul-17 and Jun-18, it took 45 projects to sell 10,000 units. In the period from Jul-19 to Jun-20, that number has dropped to 24 projects. Covid-19 pandemic has accelerated the consolidation in the industry; there will be fewer, reputed developers, with stronger financial position and more professionalism, and better returns for consumers in terms of product and service.

Overall prices up by 2.5% across the city

An interesting finding from the research is the increase in the average market prices across the city. For the first time in 5 years, the average prices (simple average) have risen across the city. On looking deeper, it was found that the average price went up on account of new projects being launched at more prime locations than before and not on account of any change in market sentiment or dynamics.

While releasing the report, Mr. Rohit Gera, Managing Director, Gera Developments said, “The Covid pandemic stopped the world and the real estate industry, in its tracks. As we exit from the lockdown there is a lot of speculation on the effects on the real estate sector. An in-depth understanding indicates that the lockdown has had varying impacts on the different aspects of the business. Developers were able to defer launches of projects, thereby defer large financial commitments on account of project construction and launch expenses. As launches dropped by 55% over 2019, sales, however, were at a standstill for a shorter period. Many customers who had searched and shortlisted their homes pre lockdown, quickly booked their homes once the lockdown started getting lifted despite which sales dropped by 22% over 2019. This disproportionate reduction of new launches versus sales has led to a depletion of the overall inventory in the market which is a good sign. The inventory for sale is now at a 5-year low at around 75,000 homes. The inventory overhang as well as replacement ratios have gotten stronger.”

Mr. Gera further added, “While at an industry level, this bodes well, the stress for developers has increased. Salaries and most overheads have continued to deplete cash flows through the lockdown. Most significantly, the moratoriums on repayment of debt has merely deferred payments to financial institutions. The interest burden has continued to add to the liabilities of the developers through the period of zero activity. This has put many developers, already in a difficult position, into an even more precarious position. There is a tremendous default risk facing many developers and this will have a domino effect for the banks and financial institutions. Looking forward, it is important for the financial institutions to identify the risk of projects running out of money due to low sales and offer better interest rates to borrowers who are buying homes from developers where there is financial closure for the project.

The real estate sector has been dealt a number of body blows and each hit has led to a number of developers exiting the industry. The combined effect of all these seismic events will lead to a steep reduction in the number of developers. Those left will be far financially stronger and more professional than ever before. This will lead to an improvement in delivery and better products for the customers. However, this higher category product delivered by stronger brands will come at a higher cost.”

CONCLUSION

The Covid-19 pandemic and ensuing lockdown has brought the construction industry to a standstill. Four out of the first six months of the year 2020 have seen no activity, showing a steep reduction in new launches and a 5-year-low for inventory. While prices have shown an increase, they are driven by new projects started in the last six months and the high-end/ luxury segment, with rest of the segments remaining subdued. Demand too has outstripped supply.

However, many developers are in a crisis situation due to the combination of pressure on prices, halted projects and persisting overheads. Customers need to be cautious while buying homes in projects offering steep discounts, especially if its construction is not actively progressing.

Overall, the sector is in consolidation mode. Small and unorganised developers are likely to take the hit of the pandemic and the lockdown and exit the sector, leaving it to fewer developers with better financial strength and greater professionalism. This will ultimately result in better delivery and products for consumers.

Corporate Comm India (CCI Newswire)

The Property Times News Bureau

Recent Posts

Nominations Invited for Adoni Lifetime Achievement Awards 2026

Hyderabad, July 13, 2026: The Khazi India Foundation has formally invited nominations for the prestigious…

4 days ago

CREDAI Pune Launches Site Safety Audit Initiative to Strengthen Construction Site Safety

Maharashtra, July 06, 2026: Reinforcing its commitment to worker welfare and responsible construction practices, CREDAI Pune,…

1 week ago

Khazi Altaf Hussain’s “A Life in Many Frames” Honoured with TRI Literary Awards – Season 5 Nomination

Hyderabad / New Delhi, July 07, 2026: In a moment of immense pride and literary…

2 weeks ago

Beyond Squarefeet Strengthens Leasing Leadership with CA Himesh Vasani’s Appointment Mumbai, July 03, 2026: Beyond Squarefeet, one of India’s leading shopping mall advisory & Management firm, today announced the appointment of CA Himesh Vasani as Assistant Vice President – Leasing, reinforcing its commitment to strengthening its leadership team as it continues to expand its Mall advisory and leasing portfolio across the country. A qualified Chartered Accountant, Himesh brings over 28 years of professional experience, including an illustrious 19-year tenure with Reliance Retail, where he played a pivotal role in one of India’s largest retail expansion journeys. During his tenure, he contributed to scaling the retail network to more than 18,000 stores across multiple formats while leading key real estate acquisition, commercial, and process optimisation initiatives. Himesh is recognised for combining commercial insight with strategic execution across complex real estate projects. Throughout his career, he has led large-scale acquisition initiatives, negotiated high-value commercial transactions, and worked closely with developers, retailers, and cross-functional teams to support the expansion of retail infrastructure across India. His expertise in commercial strategy, stakeholder management, and operational excellence has consistently enabled the successful execution of complex real estate and expansion projects. In his new role at Beyond Squarefeet, Himesh will add to the leasing strategies across the company’s growing portfolio, working closely with retailers & developers to accelerate expansion goals and create long-term value for clients. His expertise in commercial negotiations, market assessment, financial evaluation, due diligence, and relationship management will further enhance Beyond Squarefeet’s ability to deliver strategic, value-driven leasing solutions. Commenting on the appointment, Susil S. Dungarwal, Chief Mall Mechanic®, Beyond Squarefeet, said: “We are delighted to welcome Himesh to Beyond Squarefeet. His extensive experience in real estate acquisitions, commercial negotiations, and retail expansion makes him a valuable addition to our team. His ability to combine commercial expertise with strategic thinking will be instrumental as we continue to build future-ready Shopping Malls and create long-term value for our developer and retail partners. We are confident that his leadership will further strengthen our leasing capabilities and support the next phase of our growth journey.” Expressing his enthusiasm on joining the Shopping Mall Specialists, CA Himesh Vasani said: “Beyond Squarefeet has built a strong reputation for delivering innovative retail-realestate solutions and creating value for developers and brands alike. I am excited to join the organisation at such an exciting phase of growth and look forward to working with the talented team to deliver impactful leasing solutions, build lasting client relationships, and contribute meaningfully to the company’s long-term vision.” The appointment reflects Beyond Squarefeet’s continued investment in experienced leadership as the company expands its presence across India’s evolving retail real estate landscape. With increasing demand for organised retail, mixed-use developments, and experiential shopping destinations, Beyond Squarefeet remains committed to delivering strategic advisory and leasing solutions that create sustainable value for developers, investors, and retail brands.

New Delhi, July 03, 2026: Beyond Squarefeet, one of India's leading shopping mall advisory &…

2 weeks ago

Indian REITs Association Appoints Shirish Godbole as Chairperson

Mumbai, July 02, 2026: The Indian REITs Association (IRA) today announced the  appointment of Mr. Shirish…

2 weeks ago