Take a ‘ParrywareLoobreak’

Parryware launches new campaign across PVR cinemas in India

New Delhi, August 31, 2017: What comes to mind when you have to cook something in 2 minutes? Do you think of your favourite beverage when you hear ‘Open Happiness’? Likewise, to own the space of Loo Breaks in India, Parryware, India’s contemporary bathroom solutions brand, launched a nationalcampaign‘Parryware Loo Break’.

A first of its kind campaign breaks the clutter of crowded advertising space and is delivered in the most receptive environment of cinema,subtly seeding the brand amongst theaudience. Going beyond conventional advertising, ‘Parryware Loo Break’ marks the beginning of the intermission ensuring complete attention of the audienceat PVR Cinemas across the country.

Commenting on the campaign launch, KE Ranganathan, Managing Director, Roca Bathrooms Pvt Ltd. said, “Innovation is a way of life at Parryware and reflects in everything we do, be it ourproducts, processes, communication et al. Given the highly fragmented market that we operate in, the bathroom space is yet to be claimed!All of us interact withmultiple bathroom brands during a day in different environments. Our intent was toexplorea perfect opportunity to effortlessly yet effectively seed brand Parryware in a natural environment.‘Parryware Loo Break’ creates an interaction with the audience in a novel fashion, making Parryware synonymous with loo breaks.”

This campaign will be extended to other mediums and across touchpoints in the near future. Delivering contemporary and youthful bathroom solutions in India, brand Parryware is known for many industry firsts, product innovations and for introducing global technology in the Indian market.

Corporate Comm India(CCI Newswire)