Mumbai, May 24, 2017: Sternhagen, announces the launch of its second showroom in India located at Atria Mall, Mumbai. Following the success of their existing flagship showroom in Ahmedabad, the luxury brand has successfully introduced the concept of bathroom suites to India with the design philosophy of ‘Art meets Engineering’.
Sternhagen’s Artistic bathroom suite collection lays emphasis on cutting edge propriety materials, technology and style to suit the most discerning customers and introduces for the first time the use of 3D facets in the bathroom space. From visually exciting tiles, to artistic sanitary ware, sensual showers and matching accessories, every product has been curated in detail to bring the Artistic Suite experience to life.
Sternhagen unveiled its five distinct Artistic Bathroom Suites in October 2016, during the launch of their flagship in Ahmedabad.
Their award winning suites are inspired by elements of nature, re-invented through technology and engineering.
The Pent Suite is an ode to urbanity, harmoniously uniting pentagon and hexagon shapes in an expressively sensorial pattern. The arrestingly textured Düne Suite collection captures a cross-section of earth shaped by the forces of water and wind that looks like it’s lifted straight from the ocean floor or a sand-swept desert. The starred Kristall Suite virtually mimics the uniqueness of Nature, refracting light from clean-cut crystalline surfaces with no two pieces alike. The Golden Cut Suite celebrates the complexity yet simplicity of geometry and the Seerose Suite embodies the softness and elegance of flower petals.
Announcing the Mumbai store launch, Mr. Chirag Parekh, Chairman and Managing Director at Sternhagen says“Our mission is to create bathroom suites with unique visual, artistic and emotional appeal. We are thrilled to announce the launch of our first store in Mumbai and we are looking forward to offering our customers a complete and exclusive luxury bathroom experience in the center of the city. With our cutting edge designs, we aim to continuously innovate products and create designs worthy of the Sternhagen name, bringing to our customers a truly evolved bathroom experience’’.
The Mumbai showroom is aesthetically designed using bronze tinted mirrors, brass and concrete as well as pillars to display sanitary ware as artwork, keeping in line with the brand’s innovative visual identity. The showroom was conceived as a luxurious “hole in the wall”, an intimate space showcasing Sternhagen’s cutting edge designs in the buzzling center of the city.
Mr. Chirag Parekh is one of the leading businessmen in the country with superior knowledge in the sanitary and wellness space. He began his career as a Deputy Manager in his father’s firm ‘’Acrysil Ltd’’ which is listed as the 4th largest composite quartz and granite kitchen sinks company in the world. Mr. Parekh has come a long way since and is now the Chairman and Managing Director of Acrysil Limited. The company exports to 40 countries worldwide including US, France, UK and Middle East, with 1000 dealers across India. Mr. Parekh’s vision is to grow Acrysil to Rs.1000 Cr mark by 2020.
In the year 2012 the Company went a step further and launched Sternhagen – a premium brand for sanitary ware products (Washbasin, Tiles and WC) and bathroom fittings. Sternhagen’s products are designed by leading German designers and cater to the domestic and overseas market. Sternhagen’s product offerings complete the luxury experience of a home with its tasteful, sophisticated designs.
The Company’s strategic direction is guided by Mr. Parekhs passion, being a highly motivated, self-inspired businessman, with his eye firmly set on expansion year after year.
Mr. Parekh envisioned Sternhagen as a brand, where the aesthetic look of the product range was of paramount importance, while being produced using the best technology available, lending to the companies tagline ‘Art meets Engineering’. He aims to make Sternhagen the leader in this market, with high quality and innovative products that resonate with customers, reflecting the changing tastes of India and the world today.
Mr Parekh’s business achievements include: FGI Certificate for Export Performance & Promotion, FGI Certificate for Industrial Relation, Star Award of export house by Ministry of Finance and industry, Certificate of Achievement by Industry 2.0 Manufacturing Innovation & Design Conclave’12, Supplier Performance Achievement award and many esteemed awards for Acrysil Group companies.
Apart from having a successful career as a businessman, he is credited for his extraordinary efforts in promoting the sport of Polo. Traditionally considered a sport of Kings, Parekh has, over the years made significant strides towards taking Polo to the masses.
Mr. Parekh’s tryst with the sport began in Gujarat, his home state, where he commenced his journey of taking Polo to unprecedented heights by founding the ‘Bhavnagar Polo Club’ and making Polo more accessible to the larger populace. The club has since hosted two editions of the Acrysil Polo Cup, both of which received an overwhelming response. Mr. Parekh recently launched India’s First Official Polo League in Jaipur city amidst eminent royalties and famous Bollywood celebrities. With the launch of Champions Polo League, Polo is set to join India’s love for shortened format sports and will witness participation from key polo players across the globe along with their Indian counterparts.
In addition, Mr. Parekh has relentlessly worked towards harnessing the power of today’s youth. His corporate house sponsors multiple sporting competitions in Gujarat school & college level by providing significant financial support. In support of Clean India (Swacchh Bharat) campaign initiated by Shri Narendra Modi, Parekh has adopted a nearby village called Kardej. He has constructed around 125 toilets modular toilets for women in the village. Moreover, he has installed pure water system for the villages and in school so that the people can get clean water for their health and safety. He also has a plan to setup a medical unit with the qualified self-supported staff.
Corporate Comm India(CCI Newswire)