Categories: Commercial Market

Sensibly-priced housing is the preferred choice of first time home-buyer

By Mr. RamjiSubramaniam,Managing Director at Sowparnika Projects and Infrastructure Pvt. Ltd.

New Delhi, July 16, 2018: The young joining the workforce today dream of owning a house at the earliest. But, the ever-increasing prices of land and the houses often deters them.

The final price the end consumer has to pay is sometimes too much for their comfort. According to a study, 80% of the first-time job seekers say that the first thing they want is a house. But, there is a mismatch between what’s on offer and what they can pay. Hence, there is a need for sensibly-priced housing for these first timers.

Factors giving a push to ‘sensibly-priced’ housing

First-time home buyers are looking for ‘sensibly-priced’ housing for a number of reasons. They are mostly after functional houses that meet their basic needs, while ensuring a comfortable living. Hence, they look for:

  • Fulfilment of basic needs

As we all know, the Government’s initiative to provide ‘Housing for All by 2022’ has given a significant impetus to the common man’s aspirations for a shelter. A sensibly-priced house satisfies the fundamental needs by providing them a shelter, and owning such a house will not pinch the pockets. This will also cater to their basic necessities.

  • Family’s well-being

Spending 50-60% of the income on home loans or rents every month might result in various issues. It would affect the physical and mental health of a person if it is much beyond their expectations. A number of studies prove that a stable home enables children to perform better at school and there would be no disruption in their education due to any reckless moves on the financial front.

  • Freeing up funds

A sensibly-priced house would not be a strain on a family’s finances. There exists a great number of families who survive on a single income. A housing loan can stretch their finances. A sensibly-priced home would protect the family from such financial issues, enabling them to be free of worries about their emergency funds.

  • Avoid stress and anxiety in children

There have been empirical evidences like that of  ’Subsidized Housing and Children’s Nutritional Status-Data From a Multisite Surveillance Study’ revealing that children whose parents are provided better housing enjoy better nutrition. This results in better health within the family, thereby reducing expenditure on health-related issues.

  • Stimulation of economic growth

As there will be a great demand for these homes, it will give an impetus to the sector and the economy. Housing is often the barometer by which the health of an economy can be measured. With an increase in the sale of houses, this will further result in the flow of cash into people’s hands. This multiplier effect, which is the increase in total income generation in the economy arising from injection of money.

In a city like Bangalore, which sees the influx of some 800,000 people per annum, it is important for real estate companies to cater to the needs of these people. Many of them are fresh IT professionals as Bangalore is the Silicon Valley of India. Bangalore also has the highest number of young entrepreneurs and thus, there is a diverse market of first time home buyers. Through changes in the organizational structure and the manufacturing process, companies can sail through these economic barriers and yet cater to the needs of these first time home buyers.

Corporate Comm India(CCI Newswire)

Recent Posts

Alumil India Designs State-Of-The-Art Fenestration  Solutions For Nagpur’s Landmark High-Rise Residential Project

Mumbai, August 04, 2026: Alumil India, the fully-owned Indian subsidiary of Alumil Group, has successfully executed its…

6 hours ago

Pichwai Art for Contemporary Walls by WallKalakar’s

New Delhi, July 31, 2026: Led by Wallpaper Designer T.C. Mathur, WallKalakar's latest Pichwai Collection…

4 days ago

Nominations Invited for Adoni Lifetime Achievement Awards 2026

Hyderabad, July 13, 2026: The Khazi India Foundation has formally invited nominations for the prestigious…

3 weeks ago

CREDAI Pune Launches Site Safety Audit Initiative to Strengthen Construction Site Safety

Maharashtra, July 06, 2026: Reinforcing its commitment to worker welfare and responsible construction practices, CREDAI Pune,…

4 weeks ago

Khazi Altaf Hussain’s “A Life in Many Frames” Honoured with TRI Literary Awards – Season 5 Nomination

Hyderabad / New Delhi, July 07, 2026: In a moment of immense pride and literary…

1 month ago

Beyond Squarefeet Strengthens Leasing Leadership with CA Himesh Vasani’s Appointment Mumbai, July 03, 2026: Beyond Squarefeet, one of India’s leading shopping mall advisory & Management firm, today announced the appointment of CA Himesh Vasani as Assistant Vice President – Leasing, reinforcing its commitment to strengthening its leadership team as it continues to expand its Mall advisory and leasing portfolio across the country. A qualified Chartered Accountant, Himesh brings over 28 years of professional experience, including an illustrious 19-year tenure with Reliance Retail, where he played a pivotal role in one of India’s largest retail expansion journeys. During his tenure, he contributed to scaling the retail network to more than 18,000 stores across multiple formats while leading key real estate acquisition, commercial, and process optimisation initiatives. Himesh is recognised for combining commercial insight with strategic execution across complex real estate projects. Throughout his career, he has led large-scale acquisition initiatives, negotiated high-value commercial transactions, and worked closely with developers, retailers, and cross-functional teams to support the expansion of retail infrastructure across India. His expertise in commercial strategy, stakeholder management, and operational excellence has consistently enabled the successful execution of complex real estate and expansion projects. In his new role at Beyond Squarefeet, Himesh will add to the leasing strategies across the company’s growing portfolio, working closely with retailers & developers to accelerate expansion goals and create long-term value for clients. His expertise in commercial negotiations, market assessment, financial evaluation, due diligence, and relationship management will further enhance Beyond Squarefeet’s ability to deliver strategic, value-driven leasing solutions. Commenting on the appointment, Susil S. Dungarwal, Chief Mall Mechanic®, Beyond Squarefeet, said: “We are delighted to welcome Himesh to Beyond Squarefeet. His extensive experience in real estate acquisitions, commercial negotiations, and retail expansion makes him a valuable addition to our team. His ability to combine commercial expertise with strategic thinking will be instrumental as we continue to build future-ready Shopping Malls and create long-term value for our developer and retail partners. We are confident that his leadership will further strengthen our leasing capabilities and support the next phase of our growth journey.” Expressing his enthusiasm on joining the Shopping Mall Specialists, CA Himesh Vasani said: “Beyond Squarefeet has built a strong reputation for delivering innovative retail-realestate solutions and creating value for developers and brands alike. I am excited to join the organisation at such an exciting phase of growth and look forward to working with the talented team to deliver impactful leasing solutions, build lasting client relationships, and contribute meaningfully to the company’s long-term vision.” The appointment reflects Beyond Squarefeet’s continued investment in experienced leadership as the company expands its presence across India’s evolving retail real estate landscape. With increasing demand for organised retail, mixed-use developments, and experiential shopping destinations, Beyond Squarefeet remains committed to delivering strategic advisory and leasing solutions that create sustainable value for developers, investors, and retail brands.

New Delhi, July 03, 2026: Beyond Squarefeet, one of India's leading shopping mall advisory &…

1 month ago