S Cube to target the Retail and MSME Segments for its Humanscale range of ergonomic products


All set to launch its first ‘Humanscale Ergonomic Experience Centre’ at Bangalore in January, 2021 

New Delhi, December 17, 20 : As a part of it ongoing initiatives to build an ergonomic India, Bengaluru based S Cube Ergonomics Pvt. Ltd (S Cube), the authorized and exclusive India Distribution partner of Humanscale, has decided to also focus on the Retail and MSME segments in India for its Humanscale range of ergonomic products. New York headquartered Humanscale is the leading global designer and manufacturer of high-performance ergonomic products that improve the health and comfort of work life.

S Cube had announced a slew of initiatives in the last 7 months to promote good ergonomic posture at the workplace in collaboration with Humanscale. As a first major initiative, S Cube had announced the national launch of its Plug & Play Ergonomic Home Office Set-up. This ‘Work from Home (WFH) Executive Package’ from Humanscale consisting of an Ergonomic Task Chair, Height Adjustable Desk, Monitor Arm, Docking Station, Keyboard Tray and a Cable Management system, is a complete workstation providing ergonomic support and comfort while working from home.

Subsequently, with a view to protect ‘Study From Home (SFH)’students from physical hazards and musculoskeletal disorders, S Cube had announced the national launch of its Ergonomic Home Study Station. This ‘SFH-Student Package’ consists of an Ergonomic Chair, Fixed Desk, Monitor Arm, Keyboard Tray, Foot Rocker and a two drawer Pedestal, making it a complete Study Station providing ergonomic support and comfort while learning from home.

S Cube then announced the national launch of its yet another innovative initiative ‘eRental’ wherein individuals, start-ups and large companies (having most of their employees working from home) can rent at highly affordable prices, the Humanscale range of WFH ergonomic products.

As a culmination of these innovative initiatives, S Cube has now announced that it would launch its very own and first state-of-the art “ Humanscale Ergonomic Experience Centre’ at Bangalore in January,2021 to cater to the surging demand for the Humanscale range of ergonomic products like chair, height adjustable desk, monitor arm, Keyboard tray etc.

S Cube has been founded by Sathish Nandagopal , who  has over 26 years of diverse sales experience in Direct Sales, Business Development, Channel Sales (B2B & B2C), Dealer Management & Relationship Management. He is adept at managing business operations with a focus on top-line & bottom-line performance and expertise in determining a company’s mission & strategic direction as conveyed through policies & corporate objectives. Prior to establishing S Cube in 2014, Sathish was handling senior sale profile with leading brands Interface, Alucobond, Honeywell, minimax, Ceasefire, Krueger International.

“Given the popularity of some leading e-retail furniture players, real office furniture is a category that will never be replaced by pure e-commerce. Traditional furniture retailers have a major advantage over e-commerce retailers, which include physical experience centres/showrooms, improved brand recognition, local distribution, service support, better discount offers/packages, all of which allow them to provide a better real furniture shopping experience” said Sathish Nandagopal, Founder & Director of S Cube.” If we only talk about the sitting segment, now the customers have realised the importance of having a good ergonomic chair. More people are willing to invest in good premium ergonomic products. Before purchase, they want to have a good experience & understand the real value behind the ergonomic products. This is where Retail & MSME comes into the picture and hence our decision to focus on this segment.”

Corporate Comm India (CCI Newswire)