NCC Urban strengthens its joint venture with Avant

Mumbai October 23rd 2013: Following the success in South Indian markets, NCC Urban is bringing Avant’s revolutionary product range to the high volume & high growth Western India markets 

NCC Urban, a subsidiary of NCC Ltd. (BSE: 500294 | NSE: NCC | ISIN: INE868B01028) has enhanced its joint venture with Avant Holding GmbH, a leading German manufacturer of high quality, sustainable interior solutions for commercial and domestic sectors. Avant’s product range includes Flooring, Roofing, Wall Panelling and Ceiling products. The revolutionary product range will now be available in the Western India.

Commenting on the partnership and expansion, Mr. N. R. Alluri, Managing Director of NCC Urban said, “We look forward to seeing our affiliation with Avant strengthen further with the addition of this high-opportunity market, to our growing portfolio. Our partnership has been one of great synergy between two highly-innovative and dynamic groups. We are certain that this shared camaraderie will continue to lead us to successful growth across India.”

NCC Urban will market Avant’s revolutionary products across various regions of the Indian market. These avant-garde products have been a global success owing to its high-quality and sustainability. Avant products are available in more than 20 countries. NCC Urban has a wealth of experience in developing quality residential complexes, townships and SEZs across India and overseas.

Commenting on the expansion, Mr. Philip Mazloumian, Director of Marketing at Avant, said: “It has been an exciting journey to offer our range of products in this quality-driven market. The products enjoy a growing market share and have received wide acceptability around the world. The products have received an overwhelming response since our soft launch in the Southern India market earlier this year. The USP of Avant’s products are that they are easily adaptive to the climatic conditions of the region, besides being highly durable and easy to maintain; an important need in this ever evolving market. Our aim is to create a niche for our products in different parts of the country; providing interior solutions of the finest international quality standards.”

He added, “We are very pleased to have NCC Urban as our partners in India. Together, we offer world- class, eco-friendly solutions of top quality to consumers. We are certain that this will be a highly rewarding partnership for both of us.”

Recognised for its quality and unmatched durability, Avant products have been ranked as next-generation products based on their innovative and eco-friendly features. Having already made a mark across the globe, Avant’s interiors solutions have been utilized in leading hotel chains, residences, restaurants, resorts, yachts, cruise-ships and hospitals.

Avant products have insulating qualities that hold the potential to reduce electricity costs by up to 25 %, resulting in lower carbon emissions. Avant Flooring Panels are 100% waterproof and are designed to have a natural look and feel. They are made from ultra-durable, sustainable materials that ensure the panels will never scuff, scratch, stain, rot or deform.

Avant was recently honoured by the Europe Business Assembly at the Institute of Directors, Oxford with the Best Enterprises Award in the field of construction and finishing materials. Avant was adjudged the “Best of Category” for flooring at the International Interior Design Association Award (IIDA) ceremony.CCI Newswire.