Categories: New Launches

MP Birla Cement Launches Perfect Plus Construction Chemicals

Lucknow, January 05, 2018: Birla Corporation Limited, the flagship company of the MP Birla Group, announces the launch of wall putty and construction chemicals to supplement its premium Perfect Plus brand of cement. Birla Corporation is one of India’s top cement makers, with an annual production capacity of 15.5 million tons.

With an eye on independent home builders, Birla Corporation is, for the first time, expanding outside its core business by adding products that extends its “Cement se Ghar tak” promise to “hum jantein hain ki ghar kaise bantein hain, issiliye to mazboot ghar ke liye sirf sahi cement hi nahi, sahi salah bhi chahiye.

Three products – Perfect Plus IWP (integral waterproofing), Perfect Plus SBR (styrene butadiene rubber) Latex and Perfect Plus Wall Putty – have been launched and will be available in Lucknow and its surrounding regions immediately. Over the next few weeks, these will be available in Indore. Perfect Plus IWP has unique water resistance properties whereas Perfect Plus SBR Latex is a multipurpose polymer-based waterproofing and repair solution.

Sales of construction chemicals and additives in India are expected to grow at a compounded annual rate of around 15% till 2025, show multiple research. A wide variety of chemicals and additives is being developed and used in new age constructions, and the market for these is expected to grow, both vertically and horizontally.

“The introduction of these products by Birla Corporation will create a significant new revenue stream for the Company and all its trade partners,” Shri Sandip Ranjan Ghose, Executive President, Marketing, IT and Corporate Development, said at the launch. “This will also create opportunities for Birla Corporation to foster new partnerships with retailers of construction materials, such as hardware and paints,” he added.

Newsvoir

Recent Posts

Line Investments & Property SP LLC Triumphs with 21Awards at MECS+R MENA 2024

Riyadh, November 07, 2024: Line Investments & Property SP LLC, a prominent subsidiary of LuLu…

3 hours ago

Intellion Offices by Tata Realty & Infrastructure Ltd Posts 60% YoY Growth in GCC Absorption

First half of FY 25 continued with strong GCC demand with 80% contribution in space…

4 hours ago

Champion REIT Recognised as ‘GRESB Global Listed Sector Leader’

- Sustainability Leadership Shines in 'GRESB Real Estate Assessment' and 'GRESB x HERA Standing Investment…

22 hours ago

GCCA India joins hands with Xynteo’s Build Ahead coalition to decarbonise India’s construction sector

Mumbai, November 06, 2024: The Global Cement & Concrete Association (GCCA) India and Xynteo announced…

22 hours ago

Sohna emerges as new micro-market in Delhi-NCR; set to add 16000+ residential units in 3 years

New Delhi, November 05, 2024: Haryana’s Sohna is emerging as a new micro-market in the…

2 days ago

Neo Developers Pvt Ltd. Appoints Manpreet Kaur as President – Sales

New Delhi, November 04, 2024: Neo Developers, a leading real estate company has announced the…

3 days ago