Mahindra Lifespaces launches second edition of its ‘Green Army’ initiative An endeavour to create One Million Caring Citizens

Mumbai, Oct 01, 2015 :
Mahindra Lifespace Developers Limited (MLDL), the real estate and infrastructure development arm of the Mahindra Group, today announced the launch of the second edition of its ‘Green Army’ initiative, an outreach program that identifies children as primary change agents of the future and aims to educate them on sustainable living habits and choices, while encouraging them to spread the word amongst friends and family. This year, the company plans to reach out to 8000 students across 40 schools in Mumbai and Pune, leveraging interactive school workshops, an online engagement module and self-assessment methodologies designed to inculcate sustainable habits in children.

Commenting on the launch, Anita Arjundas, Managing Director and CEO, Mahindra Lifespaces said, “In line with Mahindra Lifespaces’ vision of transforming urban landscapes by creating sustainable communities, the Green Army initiative is targeted to inspire, engage and nurture a young ecosystem to think responsibly. We aim to equip children with the knowledge that they can shape their future now, via environment-friendly choices made in their day to day lives.”

The Green Army initiative focuses on the importance of conserving energy, water and other natural resources, by recycling/reusing materials and reducing waste. The program is based on the insight that children are the most influential harbingers of change and can significantly alter both their habits, as well as those of their families and friends, based on conscious understanding and creative action.

Targeted at children studying in the 4th standard, the Green Army initiative leverages AVs, games, live demos, volunteering activity and a ‘green report card’ to ensure that learning is fun and easily implementable. Through this pioneering movement, Mahindra Lifespaces hopes to create catalysts through one million caring citizens across the nation, who it hopes will become the torchbearers of sustainable living.

The first program was rolled out across 13 schools in 2014 and engaged over 2500 students. Accounting for five family members per student on average, and on a conservative assessment of potential reduction in environmental impact, the Mahindra Lifespaces’ Green Army initiative is estimated to have resulted in savings of approximately 32 million litres of water and 923 MWh of energy, while achieving GHG reductions of over 830 tons of CO2, over the past one year.
Corporate Comm India (CCI Newswire)