LIXIL Water Technology Group: An emerging global market leader in the sanitary industry

The GROHE, American Standard, JOYOU and LIXIL/INAX brands will remain independent within LIXIL Water Technology Group and their own proven management teams will continue to run their businesses and organisations. Going forward, LIXIL Water Technology Group will establish the four sales territories of Japan, EMEA, the Americas and Asia, each with primary responsibility for the different brands. Further developments will be announced in due course.

According to Yoshiaki Fujimori, President & CEO of the LIXIL Group, “This decision strengthens our global sanitary ware business and links our leading brands in all important regions of the world into a powerful and highly efficient global unit, particularly in purchasing, production as well as research and development. We are proud to be creating a new global market leader under the leadership of David J. Haines.”

“LIXIL Water Technology Group will be the key innovative player in the sanitary industry with strong brands and excellent positioning in a rapidly changing global market,” said David J. Haines. “Our unique product portfolio enables us to offer complete bathroom solutions. With our internationally experienced management team, we will lock down profitable and sustainable growth and lead the consolidation drive in the sanitary industry.”

LIXIL Water Technology Group is one of the most important pillars of LIXIL’s new structure, recognising the importance of innovation and technology leadership to deliver consistent, profitable growth. CCI Newswire