Kelly Hoppen MBE and Lodha bring celebrity living to Mumbai with ‘Lodha Estrella’

– Renowned English Designer Kelly Hoppen’s first visit to India

– Tower will rise in New Cuffe Parade, Mumbai’s lifestyle district

– Kelly Hoppen inaugurates NCP Arts & Culture Center, new hub for the arts in region

Mumbai, September 24, 2014, : Lodha Group, India’s No. 1 real estate developer is delighted to announce the launch of Lodha Estrella, the stunning 55 storey tower designed by Kelly Hoppen for YOO in Mumbai’s upcoming dynamic new lifestyle district, New Cuffe Parade.

Kelly Hoppen is one of the most renowned interior designers in the United Kingdom, credited with designing the interiors of some of the finest homes across the world. Some of the world’s most renowned celebrities and politicians count her as their favourite interior designer and in 2009 she received an MBE (Member of the British Empire) from the Queen for services to interior design. Author of eight books, she is also an investor on the hit TV show ‘Dragons’ Den’ on BBC.

Speaking at the launch, Abhinandan Lodha – Deputy MD, Lodha Group, said: “We are very pleased to announce the launch of Lodha Estrella, our signature collaboration with Kelly Hoppen for YOO. The project brings together path-breaking concepts pioneered in mega-cities like London, blending luxury and New Cuffe Parade’s unmatched location and connectivity. Kelly’s unique British inspired design reflects a truly special signature ‘East Meets West’ philosophy. The Indian consumer and the market have come a long way, and today our customers expect nothing less than a truly world class product, and we are delighted to bring the Queen of Design with her superlative sense of style to Mumbai.”

Kelly Hoppen MBE, Creative Director of Kelly Hoppen for YOO , said, “I am extremely excited to launch Lodha Estrella, my new venture with the Lodha Group and YOO at the exclusive New Cuffe Parade precinct in Mumbai. The residences set a new standard in aesthetics, functional design and luxury, combined with a host of lifestyle enhancing services, all set in one of Mumbai’s most hyper-connected locations. Lodha Estrella is a truly unique project and I am incredibly proud to be finally revealing it to the world as well as showcasing my aesthetic in Mumbai for the first time.”

John Hitchcox, founder, YOO added “We are extremely excited to be collaborating with Lodha Group on our third project in Mumbai and to be launching the Kelly Hoppen lifestyle in Mumbai for the first time. Lodha Estrella is a stunning project creating a benchmark for what it means to live in luxury vertical village within the New Cuffe parade precinct.”

This dynamic lifestyle development also offers residents & their guests the benefits of the New Cuffe Parade location, spread over 23 acres with access tothe area’s first Art & Culture Center, along with the precincts swimming pools, gardens and luxurious 75,000 square-foot club house, the largest of its kind in India.

Residents at Lodha Estrella will enjoy a truly pampered celebrity lifestylethrough concierge services by Les Concierge, Warren Tricomi Salon, 321 Fitness Studio by Ramona Braganza, dance instructions by Sandip Soparkar, and for the children, speech and drama classes provided by Raell Padamsee’s Academy for Creative Expression (ACE).

Kelly unveiled the show apartment with its refined and sumptuous living space characterised by strong contrasts of luxurious materials in the YOO’s Urban design concepts. Spaces in Lodha Estrella draw on Kelly’s intuitive approach to interiors and desire to create ‘zen’ like spaces, reflective in a rigorous use of a grid system to analyse space, delineate vistas, impose structure and establish order.

The luxurious tower includesa range of lavish two and three bedroomdesigner residences, and select penthouses and duplexes. Lodha Estrella also offers for the first time Kelly Hoppen designer studios to cater to the needs of a niche urban demographic looking for high quality lifestyle, state of the art amenities and exceptional connectivity to the city’s business hubs. Lodha Estrella offers a limited period launch opportunity with an unbeatable price starting from INR 1.5 cr for a Designer Suite and starting from INR 2.9 cr for two and three-bed designer residences. This exclusive launch period will run from 27^th September to 19^th October, 2014. CCI Newswire