Invite Lord Ganesha to your own home, a campaign by JP Infra #MYHOMEMYGANESHA

Mumbai, September 10, 2016: JP Infra, a Mumbai based real estate major, triumphs the arrival of Lord Ganesha in a full spree. They have rolled out a new campaign this year for Ganesh festival-#MYHOMEMYGANESHA. The purpose of the campaign is to establish a social connect between home and the most worshipped lord Ganesha. Over 1692 pandals are put up every year in the city, people stand in queues and seek Bappa’s blessings and pray for their millions of wishes. This year, JP Infra joins everyone in their prayers of owning a beautiful home in the city and decides to listen to all their prayers.

Mr. Vijay Jain, CMD at JP Infra made a huge announcement for their landmark project – JPNorth at Mira Road, “Ganeshji is also known as the lord of new beginnings. With JP North,we as a company are entering a different phase altogether. Witnessing the city’s spirit and our customers overwhelming love and belief towards the Bappa, we hereby announce that we would build a Ganesh Temple at JP North and the planning towards the same has already been initiated. We believe in building communities ground up and the Ganesh Temple is another attempt towards our aim of creating spaces for people to truly live.

”Mr. Shubham Jain, Director at JP Infra added, “The devotion and love our city has towardsthe lord is way beyond explanation. A lot of people in this city strive throughout their livesworking towards that heartfelt dream of owning a home. And as developers, we have an innate drive towards making this dream come true. At JP Infra, we wish to help our customers and prospective community members welcome Ganeshji with homes for every family. In conjunction to the same, we are proud and happy to announce the inclusion of a Ganesh Temple in our landmark project North and is another attempt to fortify the belief of communal living in this fast paced city.” 

The initiative also looks at supporting the environment through eco friendly measures and the group has build artificial ponds for immersion at their sites – JP North at Mira Road, JP Decks at Goregaon and Unity Towers at Worli. On the empowering front, the proceeds from the donation boxes have been allocated to the betterment of children at BMC schools. The company also organised a drive for its laborers at site with the employees donating clothes, books and footwear.

With radio campaigns being run across the stations asking Mumbaikars to share their #MYHOMEMYGANESHA stories, the initiative is seeing an overwhelming response. The radio channels are buzzing with interesting stories of worshipping Ganesha and mythology behind it. People are actively participating in such activities.

The campaign is constantly gaining momentum and turning into a social cause through their eco-friendly approach. They also have organized few activities supporting the festival like rangoli competition, painiting, nukkadnatak, sweet workshop etc. hitting the enthusiasm. There is a celebrity arti as well in the evening everyday.

The initiative supported via print and outdoor has caught wind on the digital mediums as an increasing number of people are sharing their Ganesha stories via social medias. 

The group also invited people to share their selfies with the beloved bappa using #BappaSelfie.

The initiative gained high momentum with the hashtags #MyHomeMyGanesha and #SelfieWithBappa. 

On speaking to Mr. Manoj Asrani – VP Sales & Marketing at JP Infra, he stated “Almost everyone dreams of inviting Ganesha to their own homes, including me. And we as the  developers intend to make that dream come true. With life friendly architecture that lives in harmony with nature, quality building materials that stand the test of time and amenities that makes everyday worthwhile. With this initiative, we wish to bridge the gap between prayers and reality. Because we believe that Ganesha is always with us and we want every day to be auspicious for our customers.”

When a lot of brands are leveraging the festival to drive their sales and numbers, such an initiative from a real estate player has truly created a strong inspiring connect with the fraternity and Mumbaikars at large. 

Corporate Comm India(CCI Newswire)