Housing.com Forms Strategic Partnership with ICICI Property Servicesfor a Series of Virtual Exhibitions

Online Expos to be scheduled across India in 2016

New Delhi, February 01, 2016: Housing.com, India’s most innovative and trusted real estate platform, today announced that it has entered in an exclusiveone year partnership with ICICI Property Services, a division of ICICI Home Finance Company. Under the partnership, Housing.com will organize virtual exhibitions during the year which will see participation from various leading developers across India. The virtual exhibitions will not only provide customers with access to rich information on various properties but also empower them to engage directly with their preferred developers at the click of a button.

As a first initiative, Housing.com will be launching a 21 day virtual exhibition for the developers in Pune on February 2^nd, 2016. The 21 day virtual exhibit of properties, presented by Housing.com is a pilot project that will showcase over 12 projects by 5 leading realtors in Pune and will have exciting offers such as 1% cashback, all inclusive rates etc. The exhibition will witness participation from the leading developers namelyParanjpe Schemes Company Limited,Nyati Group, Naiknavare Developers, Kasturi Developers and Mont Vert Group. Attracting potential home buyers to invest in the real estate sector, the participating developers are expected to exhibit projects with prices ranging from INR 18 lacs. to INR 1.14cr +.

Commenting on the partnership Jason Kothari, Chief Executive Officer, Housing.comsaid, “Our partnership with ICICI Property Services will give consumers and developers an opportunity of making the process of Buy and Sell transparent and convenient given that approximately 51% of real estate transactions in India are influenced by Internet today. We are excited that Pune marks the first leg of our one year partnership with ICICI Property Services and we look forward to many more.”

Rajiv Sabharwal, Executive Director, ICICI Bank said, “We, at ICICI Property Services, aim to create thoughtful innovations that drive convenience for customers. In line with this vision, we are partnering with Housing.com to facilitate online purchase of homes by customers. We believe that the online home buying space is poised for tremendous growth in the coming years. It will enable homebuyers to choose from a wide array of projects online, at their convenience.”

Housing.com’s flagship product, Slice View will enable consumers to take a virtual walk through of houses on every floor in a new project. The customers will be able to get details such as floor plans, facilities, exclusive offers and various payment options.Furthermore, consumers will be able to book their homes online.ICICI Property Services, in partnership with Housing.com, will play an important role in fulfilment of the leads generated from the exhibition and will take the virtual platform to multiple citiesacross India.

Recently, Housing.com entered in an exclusive partnership with MCHI-CREDAI to present a virtual exhibition with over 150 developers showcasing over 400 projects across India. The online expo witnessed an overwhelming response with registrations from 60,000 home buyers and houses worth Gross Merchandise Value (GMV) of Rs. 250 crore were sold during Diwali. The online expo also received significant traction from customers across international markets such as US, UK, UAE and Singapore. Housing.com has over 1.7 million verified listings on its platform and is associated with over 40,000 developers and agents across India.

Corporate Comm India(CCI Newswire)