Categories: Launches

HIL Ltd. launches its first ever TVC campaign – “Together, we Build”

  • New TVC features CSK stars MS Dhoni, with RavindraJadeja and Murli Vijay
  • 360-degree campaign exemplifies the company’s commitment to reinforce their positioning as one-stop building solution provider                                         

National, April 18, 2018: HIL Ltd., India’s leading and Asia’s most trusted building material company, today launched its first-ever television commercial. This campaign introduces the new positioning for HIL – “Together, we Build” which highlights the presence of the company is various Building materials with its brands Birla Aerocon and Charminar with products for roofing, pipes and fittings, smartputty, panel and blocks.With an interesting narrative, the new TVC features Chennai Super Kings (CSK) Marquee players MS Dhoni, with RavindraJadeja and Murli Vijay and aims to strengthen HIL’s commitment towards building a dream nation with innovative products. The TVC has very catchy jingle which was especially conceptualised by the leading musician SwanandKirkire and is sung by RaghuveerYaday.

Conceptualized by Ogilvy and Marther, the TVC opens with Dhoni, hitting a sixer in his signature style that travels across the length and breadth of the country showcasing the diverse products offered by the company for all building requirements of modern construction including high-rises, residential apartments, malls, cafes, huts, animal shelters, and many other industrial applications. Backed by a great background score, lyrics and vocals, the TVC aims to capture the incredible and colourful spirit of India.The commercial ends on a captivating note with the CSK stars uttering“Together, we Build” which beautifully sets the mood for the commercial and helps the plot unravel.

Commenting on the development Mr. Dhirup Roy Choudhary, MD & CEO, HIL Limited, said, “Over the last 7 decades,HIL’s brands have been a partner in the development of India.Our new campaign ‘Together, we Build’ resonates well with our strategy to build a stronger India by modernising and streamlining our products and solutions to address the changing consumer needs.We are confident that the new campaign will bring in a new wave of awareness for HIL and provide a fresh take to evolve the market.”

  1. Ramamoorthi, President Ogilvy South said, “HIL and its brands have been a household name in the country over decades. It’s an honour for us to partner the team in harnessing the consolidated power of HIL and itsx`x portfolio to help build a new India.”

Link to the TVC:https://youtu.be/1Mefo2RDv_w

Corporate Comm India(CCI Newswire)

Recent Posts

Know About Prateek Group’s Upcoming Premium Residences in Siddharth Vihar, Ghaziabad

Ghaziabad, December 21, 2024: As Delhi-NCR's luxury housing segment grows, the region sees the presence…

1 day ago

Finding Balance in Design: The Prana Homes Launches Mindful Living Collections

New Delhi, December 21, 2024: Redefining the art of holistic living, The Prana Homes by Pooja…

1 day ago

Real Estate 2025: Key Platforms Revolutionising the Real Estate Landscape in India

New Delhi, December 20, 2024: The Indian real estate market is undergoing a remarkable transformation,…

3 days ago

Film Producer Madhu Mantena’s Company Acquires Multiple Apartments Totalling Rs. 25.75 Crore in Mumbai: Square Yards

New Delhi, December 20, 2024: Madhu Mantena, the acclaimed film producer behind hits like Ghajini…

3 days ago

Dextrus Announces their 4th Premium Workspace at Mint, Sahar Plaza, Andheri East

Mumbai, December 19, 2024: Dextrus, a leading premium managed workspace provider, is excited to announce their…

3 days ago

Innov8 launches its largest flex space centers in Mumbai in 2 lac sq ft

New Delhi, December 19, 2024: Innov8, India's leading startup, continues its rapid expansion with the…

3 days ago