GROHE Showcases its Innovative Product Portfolio at ISH 2013

New Delhi, Delhi, India, Monday, April 15, 2013 — (Business Wire India) — GROHE, Europe’s largest brand and the world’s leading provider of sanitary fittings under one brand participated in ISH’13 showcasing a host of premium products and sponsoring an exclusive tour of the booth for anyone wanting to experience “Pure Freude an Wasser”. ISH, one of the world’s largest industrial exhibitions for innovative bathroom design, energy-efficient heating and air-conditioning technology, as well as renewable energies is of the leading world trade fairs dedicated to the combination of energy and water.

Some of the unique products that GROHE showcased were as follows:

Grandera – Welcome Home

GROHE Grandera, a new faucet collection that brings harmony to the bathroom across a range of styles, from modern to classic. Grandera has a timeless aesthetic with a nostalgic reference, without losing its contemporary feel.

GROHE F-digital Deluxe – Stimulate your senses

The GROHE F-digital deluxe products are a revolution in tailor-made spa showers: light, sound and steam work together for a home-spa showering experience that stimulates every sense.

GROHE Minta Touch- Love at the first Touch

The Minta Touch kitchen faucet starts with just a slight touch of the forearm, making it ideal to use when the hands get dirty while working in the kitchen. Visitors to the GROHE booth were impressed with the instant, easy water flow.

Bijoy Mohan, President, Asia Pacific Operations, GROHE commented on the same “Visitors readily embraced the concept of the booth which was divided into dedicated GROHE, GROHE SPA and GROHE Professional areas – an impressive reflection of the Grohe’s comprehensive water expertise. The positive response from international visitors demonstrates the customer satisfaction in our quality of products.”

Speaking about the response of the visitors, Renu Misra, Vice President & Managing Director, GROHE India said “ISH is one of the most renowned platforms for all the big brands to showcase their strengths and we are overwhelmed with the kind of response we received from the visitors. We have always believed in providing best quality products and experience and it is great to see the target audience respond positively towards our efforts”

In addition to the unique products, GROHE created an experience booth for the visitors to understand the technology and innovations of the brand. The well thought-out design of the GROHE stand and its complementary themes reflected the many facets of the element water. Many multiple award winning showers were displayed too. The ‘Bokoma spray’ technology and ‘Tailor made showers’ were two of the highly appreciated showers that were displayed during the exhibition.

About Grohe AG

GROHE AG is headquartered in Düsseldorf, Germany and is world’s largest manufacturer of single brand sanitary fittings. It employs close to 5100 employees worldwide, out of which 2600 are based in Germany. GROHE has six production plants of which three are located outside Germany, namely in Portugal, Thailand and Canada.

About Grohe India Pvt. Ltd. (GIPL)

GROHE India Pvt. Ltd. (GIPL) is a wholly owned subsidiary of Grohe, Germany and has completed five years of direct operations in India. In this time has acquired a significant position in the Indian market as one of the largest selling foreign brands. GROHE recently launched the GROHE Live Center at Mumbai, India. This is the second Live Center GROHE has launched in India. The GROHE Live Centre in Bangalore was opened in 2009. The Live Centre is a great opportunity for people to come and experience the world of GROHE. Besides featuring the entire range of Grohe products, the Technology Centre also showcases the GROHE pillars of Quality, Technology, Design and Sustainability.