Godrej Locks unveil digital campaign on Child Safety Week as part of Har Ghar Surakshit

Mumbai, June 07, 2019:  Home is the only place where a child feels the safest. However, there are still safety risks for kids within one’s home, which parents or guardians need to familiarize themselves with. On the occasion of Child Safety Week (3rd to 9th June), Godrej Locking Solutions and Systems, (GLSS), as part of its Har Ghar Surakshit initiative, unveiled a digital campaign to raise awareness of child safety, the risks faced by children at homes and how they can be prevented. This campaign features mommy influencers sharing their perspective on home safety and urging parents to create a risk free environment for kids starting from homes.

Homes in India are not just a place to stay, but are also considered as safe abodes for families. Safety begins at home as 98.5% Indians feel the safest in their homes as per a recent joint study with a reputed Indian media company. This figure includes children as well. Launched in November,2018, Har Ghar Surakshit by GLSS, aims to make Indians conscious of their home safety and why it needs to be prioritized. This first of its kind public awareness initiative is for a period of 3 years.  Through Har Ghar Surakshit, GLSS emphasizes child safety, which is an important aspect and cannot be ignored if one wants to ensure complete safety of homes.

Commenting on the Child Safety Week campaign, Mr. Shyam Motwani, Executive Vice-President and Business Head, Godrej Locking Solutions and Systems, said, “With 64% Indians not equipped to handle home safety threats as per our Har Ghar Surakshit 2018 report, Godrej Locks is committed to endorsing home safety. This includes not just promoting physically safe homes, but also the need to adopt practices which make homes risk free for all age groups including kids. Child safety, be at homes or outside, is one cause for which we need a lot of conversations to take place. At home, parents should create an environment free of hazards and upgrade homes by looking at different risks of different age groups. Through this digital campaign, we are trying to create awareness of the risks within homes and sensitizing parents on preventive measures to avoid them.”

Checkout Instagram post of mommy influencers on child safety campaign from the enclosed links

https://www.instagram.com/p/ByVSi0JlzYq/

https://www.instagram.com/p/BySjmtmhxSd/

To know more about this awareness initiative by Godrej Locks, visit the Instagram page- www.instagram.com/godrejlocks/