Free WIFI Across Expressway to Boost Demand

New Delhi, Feb 14, 2015: Noida authority has come out with a great news for the daily commuters of Noida expressway. The authority recently announced that commuters along the Noida – Greater Noida expressway will soon be able to enjoy free Wi – Fi connectivity. The authority is planning to set up several wifi spots on the expressway by March 15, 2015.

The Authority officials have said that the infrastructure installed for the Intelligent Traffic Management System will be used to roll out the public Wi-Fi on the 23.6km stretch. Wi-Fi access will be provided on the long stretch starting from the expressway entry near Mahamaya flyover, Amity Crossing and Pari Chowk. They said the rollout would be part of a pilot project, and if successful, it will be extended to other locations across Noida as well. Mr. Deepak Kapoor, Director, Gulshan Homz says “This will be one of the major infrastructural breakthroughs in the region. Wifi connectivity in a region is a rare sight in our country and we are very glad that authorities are diligently working for the infrastructure of this region”. Officials also stated that 60,000 metres of optical fibre cable has already been laid out for the ITMS along the Noida-Greater Noida expressway.

It is being witnessed that regions and countries that offer free wifi have a better tourist footfall than others. One of the primary reasons for implementing the free wifi facility in the region is to allow the tourists commuting to Agra via the expressway to stay connected with internet. As tourism and footfall in a region increases, chances of site visits also goes higher. As a result, sales can be generated in higher numbers than usual. Mr. Mahipal Singh Raghav, CMD, MMR Group says “Somewhere it is true that there exists a direct relation between tourism and sales for real estate. As tourism in a region grows, chances of footfalls or site visits also increases and thus, better leads are generated. With this move of Noida authority, we are pretty sure that demand for real estate in the region will grow well”.

This idea was proposed way back in 2006 as well but could not be taken further but now the authority has finalized it for March this year. 3G cables already exist on the route and 4G cables are being laid down in the region as well. Any form of work for the infrastructure in the region takes the demand forward and IT work is very well understood and appreciated by the public as well. Mr. Prithvi Raj Kasana, MD, Morpheus Group says “The work of the authorities in shaping up Noida and Greater Noida has been immaculate. This entire stretch of the expressway is a key real estate destination of NCR in general. The prices and properties are very good and infrastructure is pretty well developed. The free Wifi along the way will promote visitors in the regions and investors will be keen to invest as capital appreciation will follow shortly as well”.