With Festival, Optimism Is Back In Real Estate Sector

New Delhi, October 04, 2019: Festive season is traditionally considered to be an auspicious time for buying properties. It is a time when most of the developers launch especial offers including discounts on properties, gold coins on every purchase  to organising lucky draws, developers adopt every trick to attract buyers. Naturally, people come out in large numbers to hunt for their dream homes.

With interest rates falling sharply over the last six months and most banks linking their home loan to RBI’s repo rate, there are chances of further reduction in interest rate, the time is near perfect for buyers. Moreover, with property prices remaining almost stagnant in the last couple of years also augurs well for the buyers. Amid the favourable conditions, developers are expected to report decent sales  numbers even without offering ‘expensive’ return gifts.

“With the onset of the festive season, end customers, as well as developers, look forward to making the most of it. Festival season begins from Ganesh Chaturthi and lasts till Diwali. It’s considered most auspicious time to invest. It is the time when developers offer many offerings and freebies to attract buyers and push their selling. On the other hand, buyers consider festival season as an auspicious time to own a property. Bhumika Group a leading name in commercial real estate in north India offering assured gift on every booking with inaugural discount in its project Urban Square Galleria located in Alwar and a gold coin on every booking in Rajasthan’s largest mall Urban Square located in Udaipur” says Uddhav Poddar, MD, Bhumika Group.

Data Available with PropTiger.com show that home sales during the festive season invariably increase for a variety of reasons.  In the October-December quarter of FY19, for instance, home sales increased by 30%. While sales volumes decreased in the quarters that followed, they are expected to see an upward movement during the upcoming festive season. While the liquidity crunch and a ban on subvention schemes might keep developers from launching mega festive discount offers that typically are a big attraction for buyers during the festive season, the reduction in interest rates and easy availability of ready-to-move-in affordable homes are likely to be the big drivers of demand during the festive season this year.

“With the repo rate at a 9-year low, banks have substantially reduced home loan interest rates to a record low level. Data available with PropTiger.com show that over 4 lakh ready to move in housing units lying unsold in nine major property markets are priced within the Rs 45 lakh bracket. Investing in these units would allow additional savings in the form  of an increased tax deduction limit of Rs 1.50 lakh on interest paid on a home loan as announced in the Budget in July. The upcoming festive season could be an interesting period to take advantage of these factors as well as potential deals that might be available from developers” says Dhruv Agarwala, Group CEO, Housing.com/ Makaan.com /PropTiger.com.

The upcoming festive season would see the launch of Mega Home Utsav from Housing.com starting 25th September 2019. To make home buying more lucrative than ever before, this year Housing.com will be giving away a mega cash prize of Rs. 30 lac to one lucky home buyer along with 1 lac cash prize each to 50 lucky home buyers who register during the event. The event, to be held from 25th Sep till 31st Oct 2019, will be promoted on multiple channels, in different formats across all devices. With a positive ecosystem, auspicious timing and a larger than life offering from ‪Housing.com, home buyers have something to look up to this festive season.

Mahagun Group, adding a fervour to the festive season has extended its ongoing Great Indian Property Bazaar till the end of festive season, where the group is offering 15 great offers – 0% GST, Car Parking, Modular Kitchen, Hotel/Club membership etc on its different projects – Mahagun Mantra, Mahagun Montage, Mahagun Myswoods, Mahagun Manorial, Mahagun Mezzaria, Mahagun Mirabella and Mahagun Meadows.

Gaurs Group, the realty major has come up with festive offer at Gaur City & Gaurs Siddhartham where it is offering registry Free + 24 Free Gifts (AC in Every Bedroom, Semi Modular Kitchen, LED TV, Wardrobe in Bedrooms…Etc.)

The group has introduced the concept of Lucky Wheel at Gaur City Center offering 8 GM Gold Coin/Refrigerator/Philips Air Purifier/Washing Machine/LED TV 32″/Armani Wrist Watch/i Phone 7. Also, at its another project Gaur Sportswood, the group has announced free registry.

Gulshan Homz, leading real estate developer offering free covered car parking, power backup, club membership and lease rent at its luxury project Gulshan Botnia, located on Noida Express.

Saya Group is offering a striking payment plan for its nearing to possession project – Saya Gold Avenue where the interested buyers can book a flat by paying only 30 per cent of total price, 20 per cent at the time for applying for OC and 50 per cent on the time of possession.

SG Estates Limited has a bunch of deals on it project – SG Shikhar Heights in Siddhartha Vihar, Indirapuram. The group has announced Rs1 lac as the booking amount with a monthly rental till possession. It is offering 19 offers including free club membership, LED TV, Chimney, HOB etc. The Group is also comes up with 15 free offer in its ready-to-move-in residences SG Grand which is located at Rajnagar Extension in Ghaziabad. SG Grand has already received Completion Certificate and families are residing here.

Bhutani Group, the prominent realty players in the commercial segment based out of Noida have introduced festive offers for its customers on its projects – Cyberthum and Grandthum. The buyer on booking 2 units of MY POD, Retail spaces and Anchor Spaces at Cyberthum stands a chance to win 40” LED TV, Apple I-Phone 10 & Apple I-Pad respectively. On booking office space at Grandthum, a customer can win 55” LED TV.

Spectrum Metro has a big bunch of deals with a single unit booking in their projects. Buyers can get a chance to win Mercedes Benz along with assured gift upto Rs 1,00,000 on every booking.

Owing to the festive season, Chandigarh based real estate developer Sushma Group has announced “Sushma Happy Home Celebration” where customers can avail limited period benefits by buying residential projects with Sushma Group. The offer primarily is about getting premium units in non-premium price for almost all residential projects , leased and ready to move business spaces in commercial projects of Sushma Group.

Charms India presents Baap Of All Offers 2.0 in its ready to move in project Charms Castle located in Rajnagar Extension, where 500+ families already residing. Perspective buyers get a chance to win jackpot gifts worth Rs 50 lakh along with all benefits of PMAY.

The ‘Avanta Business Center’ has launched a special offer wherein the Company will waive two months of rent provided a customer books office space for a year. This effectively means a customer pays rent only for 10 months and enjoys the office space for a year.

KW Group has comes up with festive schemes from Navratri to Diwali at KW Delhi6 and KW Shrishti. In KW Delhi6 the group is offering 10 Gram Gold Coin on each and every booking, 6% GST Waiver, Lease Guarantee on Carpet Area at Rs 200/sqft for Lower Ground Floor, First Floor & Second Floor, Rs 250/sqft for Upper Ground Floor and  buyers of KW Srishti gets assured 10 Gram Gold Coin on every booking and No GST.

County Group owing to the festive season has come up with Navratra Lucky Draw where the group has announced on spot booking along with assured gifts – Apple IPhone X, Apple IPad Mini, 8 gms gold coin, Sony Home Theatre etc for its newly launched project at Greater Noida West – CoCo County.

Adding to it, the group is also offering assured I-Phone 11 Pro with every booking at its another project – County 107, Sector 107, Noida.

Urbainia Spaces Pvt. Limited. another realty major offering Dinnerware &  Samsung Tabs on every booking of 100 Sq ft and 200 Sq ft at its commercial project – Urbania Trinity, located in Greater Noida West.

SCC Builders, a dominant real estate player is also coming forward with some festive offers from 29th September’19 to 30th October’19 in its Ghaziabad based project SCC Sapphire Phase 2 under the deal Book your Home Today and Move in any day. The group is giving assured gift that will come by a Lucky draw on booking. They are also offering special rates for the limited inventory of ready to move in apartments.

Pacific Group, a renowned real estate developer is also coming a step ahead with unique festive offers in its Dehradun based project, ‘Pacific Golf Estate’, which privileges buyers by announcing some mega discounts on booking of Flats and Penthouses. The group on booking of its property  offering Split AC in every bedroom, 32″ LED TV, Microwave, Fans, Lights & Geyser, Wardrobe,  Modular Kitchen with chimney and burner, washing Machine, Refrigerator and TV.

This Festive Season from 1st October onwards, Aditya Developers is offering READY POSSESSION FLATS at discounted rates of up to 15% and on top of that also a rental scheme with rentals up to Rs 25,000/- per month on a 3 BHK unit.

Delhi NCR’s leading real estate consulting firm Wealth Clinic offering assured gifts Holiday trip, Electronic Gadgets, Gold coin and Movie tickets on every booking done in Navratri.

GBP Group, one of the leading real estate players of Tri City is showering number of offers across its projects n New Chandigarh, Mohali, Aerocity, Zirakpur, Peer Muchalla, Dera Bassi, Kharar, Ludhiana, Nawanshahar and Dharamshala. The group on booking of its property is giving buyers a chance to win a single and couple trip to Dubai. Adding to it the group is offering a gold coin, Double door refrigerator, microwave, 40” LED screen and One Plus 7.

Another prime realtor from Punjab, Motia Group, has introduced bumper offer at its project Motia Royal Citi, Zirakpur where a person buying property at the project will not just get free home furnishing worth Rs 5 Lac but will also stand a chance to win a car. Booking at Motia Royal Citi gives a customer a chance to win a gold coin.

SAVFAB Group one of the leading real estate developer in NCR is offering Freebies like Registry, GST, Car Parking & Club membership in its 2, 3, 4 BHK Ready to Move Flat located at NH – 24, Ghaziabad, where the price started Rs 31.75 lakh onwards.

Rise Resorts & Residency has come up with an existing festive offer where customers on booking Rise Sports Villa stand a chance of winning a Honda City car.

Delhi NCR based realty major, Ansal Housing has announced 10 gram gold coin at on spot booking of units at Highland Park, Gurugram. The group is offering AC in all rooms, modular kitchen with hob and chimney, complimentary Club membership & free maintenance for 1 year post possession. 20:80 payment plan has also been introduced by the group for its customers.

SBP Group, another renowned brand in the real estate sector of Tricity is offering various attractive offers for its customers under SBP Home Show in which the group is offering assured gift items with every booking for ready to move in flats, nearing possession and new project launches. The gift items starting from Rs 20,000 include Car, bike, Gold coin, refrigerator, microwave, LED and many more exciting offers.

Delhi/NCR based realty major; Sikka Group is showering festive offers in its projects Sikka Kimaantra Greens (3/4 BHK Fully Luxurious Home) and Sikka Kaamna Greens (2/3 BHK Spacious Apartments), which attracts buyers by announcing different 9 offers on 9 days. The group is offering freebies like Modular Kitchen, Wardrobe in all Bedrooms, Split AC in all Bedrooms, Lights and Fans in Apartments, SS Main entrance door, 1st year maintenance free, water purifier, Chimney & HOB and First Transfer free. It also offers to get Free Parking, Club Membership, EEC/FFC and View PLC for limited period.