ElecoSoft, UK based European Leader in Software and Services for the Construction Sector, Announces Indian Subsidiary

• Launches Asta Powerproject, Europe’s leading project, portfolio and resource management solution for construction project management
• Praveen Rao appointed CEO for ElecoSoft India

Bangalore February 11, 2014: –ElecoSoft , a UK based European industry leader in a range of software and services that enable project management, site control, building design and 3D visualisation for the construction sector, today announced its subsidiary in India. This is ElecoSoft’s first market expansion outside Europe. The first product to be introduced is Asta Powerproject (APP). It is designed to help clients plan and execute successful projects within set deadlines, optimize time management and avoid project management process discrepancies. It has been proven to save up to 40% of project cost through improved efficiencies.

The total addressable market for ElecoSoft in construction project management is over $50 million (138 crore Indian Rupees). APP is targeted at the construction, civil engineering, public sector, facilities management verticals; as well as project management consultancies. The greatest focus is on the large market of progressive upcoming and established builders primarily based in the metro cities, who want to deliver highly competitive construction projects.

Benefits of Asta Powerproject:

• Improved high performance scheduling
• Control of project and resource plans
• Control costs and improve time efficiencies
• Acutely accurate progress reporting
• Scalability of users from 1 to 1000+
• Enhanced presentation plans
• Mobile access
• Easy management of sub-contractors

“Efficient management in all areas of construction projects has always been fundamentally important. The modern construction climate now requires more demanding schedules to ensure maximum cost savings, while maintaining safety standards and reducing carbon emissions. The cost of developing projects rising by 20%-30%, coupled with the depreciation of the rupee has resulted in the lack of new projects being undertaken. The Indian construction sector requires effective time and work management with regards to materials, manpower and timelines. Considering this, we believe there is tremendous potential in the Indian market for ElecoSoft, given our sharp focus on innovative products for the construction sector that shorten production time and allow careful allocation of company time and assets.” said

Praveen Rao, CEO, ElecoSoft India.

Benjamin, Head of Planning and Director, Spherical Constructions

, says “The user interface of APP is very friendly to our Planners and Project Managers. It is a simple tool to use but delivers highly complex schedules in a visual format. We believe our investment in this kind of software will give us improved cost control and efficiencies that will be benefiting us on an organizational level.”

There is a high demand for resource and raw material to ensure that the country’s infrastructure goals are realized. Ensuring capital efficiency continues to be a problem as plummeting interest rates means that a number of projects schedules and costs will suffer for due to delayed payments and working capital issues. These problems are easily tackled when an overall view and management of human capital, work hours, asset allocation and capital flow is established along with an ability to be forensically resolve issues at a granular level in a construction activity.

“Asta Powerproject has been used to manage many high profile projects around the world such as the London Olympics 2012 Stadium, Schipol Airport in Amsterdam, Jumeirah Park in Dubai, The Shard London, the Lloyds Gherkin and The Petronas Towers in Kuala Lumpur. ElecoSoft aims to be associated with similarly prominent development projects and companies in India,” Mr. Rao further added.

Asta Powerproject, since 1988, has been used by 90% of the top UK main contractors and sold worldwide to over 60,000 users in 7 different languages. It can provide any size of company – from the smallest planning consultancy to the largest global contractor – with a firm foundation for project management achievement and future growth. It is used on all types of projects including: house building; general commercial build such as schools, offices and hospitals, as well as road and rail construction and maintenance.

This international Award winning solution is used by some of the leading names in construction world-wide like Bovis Lend Lease, Atkins, Kier, Mace, Balfour Beatty, Athena Project Services amongst a few.

“The Indian construction industry is currently the second largest accounting for 11 percent of India’s GDP and is expected to be the world’s third largest construction market by 2025 adding 11.5 million homes a year to become a $1 trillion a year market, according to Global construction perspectives and

Oxford Economics

. We believe it is the right market for us to first expand into as we take our leadership in Europe, global. Praveen Rao who has led global sales and marketing for outsourcing, banking and trading technology companies in London and India is leading our foray into this very important market for us”

said Michael McCullen, Group CEO, Eleco Plc. – BWI