Elan Group Join Hands with Ajay Devgn’s NY Cinemas

New Delhi, May 30, 2019: India’s leading realty firm Elan Group has tied up with NY Cinemas, a venture by Ajay Devgn, for setting up a multiplex in its Gurugram sector-70 based project Elan Epic. This is the first ever tie-up of NY Cinemas in North India. Elan Group will be investing Rs. 450 crores to develop this luxury Retail destination. The project will feature a 5-silver screen multiplex with area of 46,000 sq. ft.

NY Cinemas chose Elan Epic for its luxurious & unique concept multiplex theatre design. Elan’s idea is to create a unique & concept driven multiplex theatre that will be unlike any other cinema experience in India. Elan Epic is India’s first luxury destination with unique statement and style. This project is set to revolutionise the Indian Retail real estate sector. The project’s strategic location and opulent features, meticulously designed by UHA London & Architecture by ACPL, differentiates it from the rest of the commercial projects and makes it the best choice. The project is located on a corner & east facing plot along a 90 meters wide major arterial road.

Speaking about the tie-up, Ajay Devgn said, “We are very happy to announce our collaboration with Elan group for this wonderful project they are working on. By being their marquee cinema, we take a step closer towards providing a world class cinema experience to movie lovers and promoting an inclusive environment.”

Concurring over the same thought, Mr. Ravish Kapoor, Managing Director, Elan Group said, “We are thrilled to share the journey and platform of Elan Group with NY cinemas ‘Ajay Devgn’s premium multiplex chain’. We are positive for this tie-up. With 5 silver screen in our project – ELAN EPIC, this concept driven multiplex will create a hype in Gurugram and Cinema Industry. We are confident that this association will not only enhance the experience of movie goers in Delhi/NCR, but also allow NY Cinema to offer its services to much wider audience. People will rendezvous a next level experience with more detailed and visually rich content at our multiplex that combines classic aesthetics and contemporary technology.”

Elan Epic will provide new retail experience to its end-users enabling them to spend quality time with friends, family & kids. Sprawling over an area of 4 acres with a built up area of 0.7 million sq. ft, Elan Epic will be a new destination “away from heat & dust” by design. Elan Epic will be India’s first commercial project with such a large water body. Central Atrium has a space-frame roof with hanging creepers that gives a rain forest View. With a concept driven multiplex design and this collaboration, Elan epic is set to raise the entertainment quotient in Gurugram.

Superstar Ajay Devgn, who launched a multiplex chain under the brand name NY Cinemas, is eyeing 250 screens in next 4-5 years. Currently, NY Cinemas has 15 operational screens across the country and has already signed 60 more.

NY Cinemas CEO Rajeev Sharma said, “Our association with Elan Epic marks our foray into the cinema culture at Gurgaon. Both Elan group and NY Cinemas are working towards a common goal, which is to make movies an experience for the cinema lovers and this makes our association a very natural one. We look forward to spreading our love for cinema across all the markets in the country.”

Elan group is constantly committed to ideate, innovate and create the best-in-class infrastructure with meticulous planning, architectural nuances and reliance on cutting edge technology. Seeing a considerable shift in lifestyle; now the retail destination has widened its horizons. Attributing to it, Elan has executed some of the most astonishing and highly appreciated projects in Gurugram. The group’s benchmark creations like Elan Mercado, Elan Town Centre, Elan Miracle and Elan Epic are all set to take the real estate sector to an astounding level.

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