Ashiana Housing launches it’s second Senior Project in Bhiwadi – Ashiana Nirmay

Ageing Gracefully Living with elegance

New Delhi, May 30, 2015 – Ashiana Group’s latest offering in senior living, Nirmay,is bespoke lifestyle created specially to suit the needs of its residents

With the increase in life expectancies and the standard of living among the urban Indian population, the expectations and needs of the increasing aged population in the country are surely seeing a sea change. However, in India, unlike in the western world, senior citizens are forced to live a passion life as there aren’t many options available for them. Besides, as experts claim, retirement has been the most mis-interpreted word in the Indian context. Here, retirement generally means giving up on one’s active lifestyle to adapt a passive, non-happening routine.

Now, imagine a life after retirement wherein you do not need to surrender to the submissive way of living. Imagine a day starting with an invigorating yoga session, followed by a quick dip in pool and delicious breakfast, made according to your specifications at the café. A perfect start of the day, isn’t it? However, the best is yet to come. Imagine spending the rest of your day chatting with your friends and people of your age group and outlook over a game of cards, carom, or just a cup of coffee while all your requirements are being taken care of by trained staff.

The country has already risen to the concept of senior living with the flagship projects launched by the Ashiana Group in Bhiwadi in the year 1999. The group is known to be the pioneer in senior living with 3 completed projects and 1,200 families already staying there. The group has been felicitated with the awards for the best theme based township given by CREDAI real estate in 2012,and senior living project of the year for Ashiana Utsav,Lavasa given by Realty Excellence Awards in 2014.

The residents of the group’s flagship project, Ashiana Utsav confirms the same. The residents who come from different professional genres like medical, banking, engineering, professors, among others, are living a blissful life in this project. The life these residents live in Utsav is very different from the one which is generally seen. The elderly residents of Utsav are living their life to the fullest mingling with others with a similar mindset and pursuing hobbies which they never had time for, earlier. A visit to the activity centre at Utsav, any time of the day, and one can see retired people living a life full of glory and fun. Endless conversations, different games and multiple activities keep the residents busy throughout the day.

A curated lifestyle that not only enriches your days with wonderful activities, but also enriches your senses with the sheerness of nature is what is on offer at the Ashiana Group’s latest outing in the senior living domain. The group’s second senior living project in Bhiwadi, Ashiana Nirmay, near Gurgaon, is being launched for the connoisseurs of life, who refuse to surrender to the passiveness of life and vow to live a life which is fulfilling, grand & enriching to the core.

Nirmay is more about bespoke conveniences that we all aim for in the present day. Each aspect of this senior living project has been finalized keeping in mind the needs of the aged people who wish to spend their lives independently and actively without having to depend on others for their chores.

To look well after the day-to-day needs of the people, each tower in Nirmay has a concierge desk. The residents can simply call in and get their bills paid from there. Not willing to cook your meals? Not a problem. The well equipped café in the project café serves day-long snacks along with freshly-cooked meals. One also does not need to worry about his medical issues. Medical aid is available round the clock as the project has tie-ups with a number of hospitals in the city. The project also comes with a activity centre where library, TV lounge, theatre and various hobby clubs will be located. Prices start at Rs.34.91 lakh for 1BHK apartment.

Free from the routine life chores of everyday, the residents of Nirmay, like those at Utsav, will only be busy pursuing their dreams and hobbies.

One can rest assured that life at Nirmay will be cherished and the most fulfilling for the residents. CCI Newswire