Anchor launches new range of colour plates

The new assortment of colour plates will give 168 new ways to style up switch panels at homes, said Ashok Gangar, Vice-President (Sales and Marketing), Anchor Electricals.

Anchor is the market leader with over 55 per cent share of the Rs.3,500 crore wiring devices market in the country. The Rs.2,079-crore company has a range of products, including wires, cables, switches, circuit breakers, lighting and luminaries and fans under seven brands.

According to Gangar, Roma is one of the top brands of Anchor which contributes Rs.500 crore to the company’s revenue. Anchor is growing at 15 per cent year on year, while the market for wiring devices is growing at 12 per cent. “However, with positive consumer sentiment seen all over, we expect the market to grow at a higher rate, and Anchor to outperform the market yet again,” said Gangar. Business Line