Ambuja Cement’s new concept

Mumbai, April 18,2014 – 

Cement brand Ambuja’s new television campaign created by Publicis aims to extend the brand quotient. Bobby Pawar, Creative Head at Publicis said: “When the physical identity of the brand is well established the brand can become a social commentator. This is where brands can play a bigger role.

”Speaking about the concept, Ajay Kapur, CEO of Ambuja Cement added that since strength was a key aspect of Ambuja Cement, the campaign gels with the tag line – giant compressive strength.