Categories: New Launches

Alcove realty announces the launch of ‘new kolkata – home by the ganges’ in serampore today

East India’s most ambitious township, ‘NEW KOLKATA – Home By The Ganges’, is spread across more than 28 acres land offering affordable living

Kolkata, February 12, 2018: ALCOVE REALTY, East India’s most coveted real-estate developers, inaugurated landmark township, ‘NEW KOLKATA’ along the Ganges in the presence of ALCOVE REALTY’s Chairman, Mr. Amar Nath Shroff and Directors, Mr. Ajay Kumar Shroff and Mr. Yashaswi Shroff and the Chief Architect of ‘NEW KOLKATA’, Mr. Hafeez Contractor. Being eligible for CLSS benefits under the ‘Pradhan Mantri Awas Yojna’ scheme, ‘NEW KOLKATA’ is hailed to be a milestone in the affordable housing segment.

Spread across more than 28 acres of land, ‘NEW KOLKATA’ is sub-divided into three parts. While Part 2 (called Sangam) and Part 3 (Prayag) constitutes Residential towers, Part 1 (Triveni) is dedicated to the Commercial amenities. Prayag was the first to be launched today, the construction for which has already began and expected to be completed by 2022-23, constituting 6 towers and housing 1,137 flats*.

Speaking on this momentous occasion with utmost passion and zeal, Shri Amar Nath Shroff, Chairman – ALCOVE REALTY, said, Project ‘NEW KOLKATA’ is all set to redefine the standard of living of Serampore and Bengal by creating a unique township model that is a city within the city. It is going to bring about a remarkable change in the lifestyle of the people, by providing all the luxuries of quality living along with excellent connectivity to Kolkata. Affordable, well- equipped and well-connected living by the Ganges is now a dream come true at New Kolkata.”

The highlight of the project is the facility of commuting in the township’s own ferries through private jetties. Residents can avail the ferry facility to cross over to Jagannath Temple or Millennium Park, or towards Dakshineshwar and use the upcoming metro facility to reach work places like Sector V in ease. Alternatively, residents can take a train from the Serampore town railway station or the near-by G.T. Road for their commute to Kolkata and nearby places. The township is wonderfully connected by the three-way transport – rail, road and river.

Padma Bhushan awardee, Hafeez Contractor has created an inimitable architectural design. The buildings have a unique architectural plan, with as much as 85% of the flats facing the Ganges. Residents shall wake up to the freshness of pure air, sunlight and a mesmerising and unobstructed view of the holy river. The entrance is beautifully designed in art deco style with landscaped gardens, vertical water cascades and sculptures. Moreover, to add to the serenity, the project offers its residents their very own Ganga Ghat or Promenade, where they can refresh themselves after a hard day’s work or perform rituals by the sacred river. Needless to say, the project offers plenty of open space and greenery, where the residents can avail facilities like separate cycling and jogging track, pet-park, outdoor yoga and meditation spaces, a calisthenics’ workout area, outdoor amphitheatre amongst others. There are separate underpasses which connects all the Plots, thereby preventing traffic congestion for the residents.

peaking on the occasion of the launch, Mr. Hafeez Contractor, Chief Architect of New Kolkata said, “I strongly believe that every Indian should experience the pleasure of owning a house, and it is a pleasure to be associated with New Kolkata, which has helped me work towards my passion of Social Housing. Alcove Realty’s vision of providing quality living at affordable prices has been realized through New Kolkata, and it has indeed been an incredible experience seeing it come alive.”

The tall and impending towers are being constructed using best quality of raw materials. Almost all buildings are being made with iron and steel casting of the walls, barring a few non-structural partitions that will feature AAC blocks. Moreover, the on-site testing and laboratory facilities will ensure that raw material are tested and then used to make buildings strong at their foundation and capable of overcoming any natural calamities.

Mr. Yashaswi Shroff, Director at Alcove Realty, elaborated on how NEW KOLKATA will be an experience of a unique kind. “Once the residents enter the township, they will have to look no further for their entertainment options. Equipped with 2 sprawling clubhouses in each of the residential plots (Sangam & Prayag), the clubhouses will offer a plethora of activities to keep the residents healthy and happy’’, he said. The combined size of both clubhouses is tipped at approximately 14,500 square feet. An indoor amphitheatre, a hall for multipurpose activities like Karaoke, dance classes, cooking etc., a hi-tech multgym with changing rooms and lockers, indoor games like pool, carom, chess, squash etc. and the infinity edge pool with the 50 seater cafeteria complete the living experience at New Kolkata.

Alcove Realty is committed to bringing in sustainability into its business practices. The township will utilise solar energy, practice water management and harvesting techniques and sewage treatment plants, thereby proving to be an environmentally conscious project.

‘A city within a city’, New Kolkata is indeed a new ‘Kolkata’ where dreams are assured to become a reality.

Phase 3 Facts (Launch Phase) 

Residential

  • Phase 3 consists of 6 towers
    • Tower 1: Ground floor + 2 levels of car parking space + 17 floors*
    • Tower 2-6: Ground floor + 2 levels of car parking space + 22 floors*
  • Total number of flats on each floor : 8 (Block containing 2 & 3 BHKs) & 16 (Block containing 1 BHKs)
  • Size of Flats (Super built up area): 1 BHK (540 & 549 ft.), 2 BHK (884 Sq. ft.) & 3 BHK (1,040 Sq. ft.)
  • Total number of flats in Phase 3: 1 BHK – 270 flats*, 2 BHK – 431 flats*, 3 BHK – 436 flats*
  • Total number of car parking space available: 866*. Provision for two wheelers as well
  • Lifts in each block: 3
  • Width between each building: 5 meters (* as per Sanction in-hand.)

Corporate Comm India(CCI Newswire)

Recent Posts

Nominations Invited for Adoni Lifetime Achievement Awards 2026

Hyderabad, July 13, 2026: The Khazi India Foundation has formally invited nominations for the prestigious…

6 days ago

CREDAI Pune Launches Site Safety Audit Initiative to Strengthen Construction Site Safety

Maharashtra, July 06, 2026: Reinforcing its commitment to worker welfare and responsible construction practices, CREDAI Pune,…

2 weeks ago

Khazi Altaf Hussain’s “A Life in Many Frames” Honoured with TRI Literary Awards – Season 5 Nomination

Hyderabad / New Delhi, July 07, 2026: In a moment of immense pride and literary…

2 weeks ago

Beyond Squarefeet Strengthens Leasing Leadership with CA Himesh Vasani’s Appointment Mumbai, July 03, 2026: Beyond Squarefeet, one of India’s leading shopping mall advisory & Management firm, today announced the appointment of CA Himesh Vasani as Assistant Vice President – Leasing, reinforcing its commitment to strengthening its leadership team as it continues to expand its Mall advisory and leasing portfolio across the country. A qualified Chartered Accountant, Himesh brings over 28 years of professional experience, including an illustrious 19-year tenure with Reliance Retail, where he played a pivotal role in one of India’s largest retail expansion journeys. During his tenure, he contributed to scaling the retail network to more than 18,000 stores across multiple formats while leading key real estate acquisition, commercial, and process optimisation initiatives. Himesh is recognised for combining commercial insight with strategic execution across complex real estate projects. Throughout his career, he has led large-scale acquisition initiatives, negotiated high-value commercial transactions, and worked closely with developers, retailers, and cross-functional teams to support the expansion of retail infrastructure across India. His expertise in commercial strategy, stakeholder management, and operational excellence has consistently enabled the successful execution of complex real estate and expansion projects. In his new role at Beyond Squarefeet, Himesh will add to the leasing strategies across the company’s growing portfolio, working closely with retailers & developers to accelerate expansion goals and create long-term value for clients. His expertise in commercial negotiations, market assessment, financial evaluation, due diligence, and relationship management will further enhance Beyond Squarefeet’s ability to deliver strategic, value-driven leasing solutions. Commenting on the appointment, Susil S. Dungarwal, Chief Mall Mechanic®, Beyond Squarefeet, said: “We are delighted to welcome Himesh to Beyond Squarefeet. His extensive experience in real estate acquisitions, commercial negotiations, and retail expansion makes him a valuable addition to our team. His ability to combine commercial expertise with strategic thinking will be instrumental as we continue to build future-ready Shopping Malls and create long-term value for our developer and retail partners. We are confident that his leadership will further strengthen our leasing capabilities and support the next phase of our growth journey.” Expressing his enthusiasm on joining the Shopping Mall Specialists, CA Himesh Vasani said: “Beyond Squarefeet has built a strong reputation for delivering innovative retail-realestate solutions and creating value for developers and brands alike. I am excited to join the organisation at such an exciting phase of growth and look forward to working with the talented team to deliver impactful leasing solutions, build lasting client relationships, and contribute meaningfully to the company’s long-term vision.” The appointment reflects Beyond Squarefeet’s continued investment in experienced leadership as the company expands its presence across India’s evolving retail real estate landscape. With increasing demand for organised retail, mixed-use developments, and experiential shopping destinations, Beyond Squarefeet remains committed to delivering strategic advisory and leasing solutions that create sustainable value for developers, investors, and retail brands.

New Delhi, July 03, 2026: Beyond Squarefeet, one of India's leading shopping mall advisory &…

2 weeks ago

Indian REITs Association Appoints Shirish Godbole as Chairperson

Mumbai, July 02, 2026: The Indian REITs Association (IRA) today announced the  appointment of Mr. Shirish…

3 weeks ago